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Marketing Stories: The role of online marketplaces in the retail revolution

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By The Drum Team | Editorial

August 10, 2020 | 2 min read

This episode of Marketing Stories provides a marketing perspective on the changes playing out in retail.

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The latest episode of Marketing Stories is now available

Diane Young looks at how the infrastructure supporting e-commerce is playing a big role in the retail revolution, why it’s not sweetness and light for every type of online retailer, and why 85% of people who found a brand online recently are planning to purchase through them again.

Subscribe to Marketing Stories on iTunes, on Spotify, or by searching for ’Marketing Stories with Diane Young’ in your favourite podcast app.

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