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The Drum Network Podcast: the modern reality of influencer marketing

This episode examines the challenges and opportunities of influencer marketing

In this episode of The Drum Network Podcast, Bridey Lipscombe of Cult and Sophie Crowther from Brave Bison join us to discuss the modern reality of influencer marketing. How do you set KPIs for influencer campaigns?

Do brands understand the gift of an influencer's network and connections? What is the future of virtual influencers?

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