The Drum Network Podcast: the modern reality of influencer marketing
In this episode of The Drum Network Podcast, Bridey Lipscombe of Cult and Sophie Crowther from Brave Bison join us to discuss the modern reality of influencer marketing. How do you set KPIs for influencer campaigns?
Do brands understand the gift of an influencer's network and connections? What is the future of virtual influencers?
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Brave Bison
Your world used to be limited by who you knew or where you lived. Now we live life in infinite digital space. Dating online. Working remotely. Minting NFTs. If you...
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CULT
Cult's ideas and insight take some of the world’s biggest beauty, fashion, luxury and wellness brands beyond their comfort zone to drive tangible business value....
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