In this episode of The Drum Network Podcast, Bridey Lipscombe of Cult and Sophie Crowther from Brave Bison join us to discuss the modern reality of influencer marketing. How do you set KPIs for influencer campaigns?
Do brands understand the gift of an influencer's network and connections? What is the future of virtual influencers?
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This is Brave Bison. We have social covered, end-to-end, upside-down and inside-out.Find out more
Cult's ideas and insight take some of the world’s biggest beauty, fashion, luxury and wellness brands beyond their comfort zone to drive tangible business value. Founded in London in 2012 by Bridey Lipscombe and Cat Turner, we launched a New York studio in 2018, a global production house in 2019, and now have over 40 staff and an annual turnover of $8m.Find out more