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Award Winning Stories: Why Now TV created a giant statue of Jeff Goldblum

Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards.

When subscription service Now TV was aiming to promote its summer offering of content, including blockbuster Jurassic Park, its agency Fever PR devised an eye-catching solution.

The story of Jurassic Jeff, a dinosaur-sized statue of actor Jeff Goldblum sitting, bare-chested next to the Thames was a worldwide phenomenon – but how did it happen in the first place?

Fever PR’s deputy creative director Will Holloway talks through the project which went on to garner global attention – including from the actor himself.

The campaign centered around the 25th anniversary of Jurassic Park, in which the actor played a supporting role that in recent years has generated a lot of attention online through meme culture, which served as the initial inspiration for the project.

Ultimately the campaign was a winner at The Drum Awards for PR in the Music and Entertainment category.

Find more stories and insights about award-winning work atThe Drum's Case Study section.

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