New interview series from The Drum aims to help brands grow social media audience

Social media managers are about to receive the wisdom and experiences of some of the sector's smartest minds with the launch of The Drum’s new regular interview series Socially Challenged, from this week.

Socially Challenged is a series developed in association with The Drum Awards for Social Media and will feature interviews with renowned consultant Matt Navarra, Specsavers' head of social media Lisa Hale, James Whatley, strategy partner for Digitas, and Tim Armoo, chief executive of Fan Bytes among others, who are also jurors for this year's awards.

The series will feature a number of personal questions posed to each interviewee and they will relay things they like or dislike when it comes to the world of social media marketing, as well as sharing accounts to check out and top tips.

Stephen Lepitak, executive editor of The Drum, said: “We’re keen to support the marketing industry as best we can and in an environment such as social media it’s easy for brands to get things wrong when under a lot of pressure with little time to respond to some situations. Socially Challenged will share the thoughts of some of those who have been there and done that, and hopefully help all viewers better in their use of social media too.”

The first episode of Socially Challenged is scheduled to drop from 1pm on Thursday 6 August, with a new episode appearing online for the following weeks.

For more information on The Drum Awards for Social Media, including how to enter and this year’s jury, check out the official website. The deadline for entries is 10 September.

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