Ifour appoints Jessica Farrugia to lead client services

Jess starts immediately as head of client services

As a business, if you’re not moving forward in some way – even in the toughest of times – then you are probably drifting backwards.

Despite the many challenges, the past few months have also given us the opportunity to gather and consider open, honest feedback from our clients to better understand what they want from us as a creative partner. As a result of that feedback, we’re delighted to announce the appointment of Jess Farrugia as Ifour’s head of client services. Jess’s mission is to ensure that we gain an even deeper understanding of our clients’ businesses and of how our creativity can contribute to their bottom line.

Jess is already an established force at Ifour. She joined last year from digital agency, MCM Net, as senior campaign strategist. She quickly supercharged our campaigns with her quick grasp of our clients’ varied specialisms and her cutting-edge social marketing skills. Jess also showed an aptitude for building strong, trusting relationships with clients. So, when we carved out a new role for someone to head-up our client services, we knew we already had the talent in-house and were delighted to offer an existing team member the opportunity to develop their skills.

Strategy director, Damon McCollin-Moore said, “Jess is the perfect choice for head of client services. She is an intelligent marketer with awesome technical abilities. She manages to be empathetic and totally no-nonsense at the same time. She’s the embodiment of a ‘safe pair of hands’; you immediately trust she’ll get the job done.”

Jess commented, “I’m energised by the responsibility of taking on Ifour’s client services function. Account management is a big part of my background and I’m very hands-on.

“We’re now in a position where everything has changed as a result of the pandemic - and yet, at the same time, nothing has really changed. Brands still need to compete for audience engagement and their share of the market. I want to work with clients to make sure that Ifour is delivering maximum value and opportunity for them, no matter what their ‘new normal’ is.”

Jess starts immediately as head of client services and part of Ifour’s management team. Contact her at jess@ifour.co.uk or on 01892 541111

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