Modern Marketing

Marketing Stories: will artificial intelligence replace human creatives?

By The Drum | Editorial

August 3, 2020 | 3 min read

In this episode of Marketing Stories, the podcast that brings to life unmissable articles from our magazine in audio form, chief exec Diane Young explores whether artificial intelligence is on the cusp of supplanting human-led creativity.

The question is: will our industry include creative engineers and creative scientists in future as AI becomes more integral to the creative process? Or are human creative scientists a dying breed?

marketing stories

Are human creatives a dying breed?

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