Creativity

Ads We Like: Nike weaves together sporting footage and social justice

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By Imogen Watson | Senior reporter

July 31, 2020 | 3 min read

After a lengthy hiatus, the NBA is back. To mark this victorious moment, Nike has released a breathtaking campaign that celebrates sport as a source of inspiration.

The third spot in Nike‘s ‘You Can't Stop Us‘ campaign, the film utilizes a split-screen to seamlessly illustrate the parallels between sports, and between the social causes many top athletes stand for. The 53 stars featured include a number of famous faces including Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé.

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Nike’s new campaign ‘You Can't Stop Us’

To produce the film, Wieden+Kennedy‘s creative team searched through 4,000 pieces of footage to find perfect shots that would underscore the commonalities between athletes.

Throughout the lockdown, Nike has been finding creative ways to keep people upbeat. Back in May, it compiled a montage of sporting triumphs as inspiration for those persevering through difficult challenges, narrated by NBA legend LeBron James.

And in April, it paid tribute to the athletes across the globe working to maintaining physique with an indoor routine in ‘Play for the World.‘

Nike: You Can't Stop Us by Wieden+Kennedy

By Nike

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