Now, more than ever, businesses need to be able to navigate their way through the digital minefield and produce work that receives cut-through results. Which is why when creativity and technology come together effectively, digital advertising delivers.
The Drum Awards for Digital Advertising APAC highlights the very best of digital media and technology that sits behind this region's most effective campaigns.
This year's jury sees an exemplary host of agencies and brands from S4Capital, APEX, Wavemaker, Isobar & Response, Spotify, Streamotion, Ogury, Twitch, OMD, WarnerMedia Entertainment Networks, Jellyfish, GSK Consumer Health, Zalora, AirAsia, Quantcast and Integral Ad Science, with more to be announced.
If you want your outstanding work to be put in front of these industry experts, make sure you enter before Friday 31 July.
Check out our rundown of these stellar judges below:
Michel de Rijk
chif executive officer, APAC
De Rijk is the head of S4Capital’s business in Asia Pacific. He was hired to lead the new-era company after standing at the helm of Xaxis and GroupM’s Asian business and expansion. With S4Capital, he champions a new model for the industry built around a unitary structure. De Rijk is responsible for developing the company’s fully integrated offering of data, media, and content across APAC markets.
2020 is the year where the speed of digital transformation has mirrored the quality of content and portrayed value of technology. Celebrating the best of digital, data, content and programmatic campaigns at The Drum Digital Advertising Awards would be one way of honouring 2020.
regional lead, APAC
Langenfeld is the APEX Regional Lead, APAC where he oversees the strategic development and execution of APEX activity across both digital and offline, with a direct responsibility for growth across the region. Prior to this, he was the Publicis Media precision lead for Singapore and Southeast Asia. With over 10 years of experience, he has a wealth of experience creating high performing teams, developing data driven strategies for clients and building operations teams locally and across the region.
The last few months have been tough in terms of overall business, but also the stress on people and teams. These awards gives everyone the opportunity to step back, review and celebrate some of the amazing things that we’ve achieved as an industry. I’m looking forward to see and feel their energy and emotions through work they are particularly proud of. Additionally I’m excited to reconnect - whilst still virtually - with my peers in the industry who I haven’t been able to interact with over the last five months.
chief client officer, Asia-Pacific
Colley is responsible for supporting Wavemaker’s key clients in Asia-Pacific, with a focus on driving excellence across markets in this region. Her background is in international client leadership; she has held roles leading Wavemaker’s largest clients, such as Huawei, Colgate-Palmolive, AXA, Pfizer Consumer Healthcare, SABMiller Europe, Tiffany & Co and VISA Europe.
Having witnessed and experienced how much has evolved from the start of 2019 to date, staying agile and innovative in navigating market demands has become more challenging than ever. I am honoured to be a part of this jury and excited to assess and recognise entrants’ efforts in driving growth with creativity, effective use of data and clever implementations. As judges I think we should give extra credit to outstanding solutions amidst tough times.
Isobar & Response
Mohenesh Chamith Buthgumwa
Chamith Buthgumwa is the highest globally and locally awarded media planner in Sri Lanka. He's currently the director for Isobar & Response at the Dentsu Aegis Network. Formerly he served as the A/Director – digital strategy at GroupM. And to that, he was the head of digital for Team Unilever & Mindshare (2015 to 2017). Locally he has also won the only Effie Gold to date that was driven digitally and the only person to be a part of three Effie Gold winning teams among the 50+ global and local accolades he has bagged during his carrier to date.
In judging, the one thing I look forward to is: Does it catch the heart, eye, and mind? To be honest, I hope to see something unexpected. Ideas that I’ve not seen before, executed beautifully.
head of automation
Andrade, head of automation for Spotify, leads programmatic, data and self-serve for the company in the region. In this role, he is responsible for driving Spotify’s automation strategy across a network of global agency groups and direct advertisers as well as educate Spotify’s ad sales team on programmatic and data products. Andrade is a veteran in the industry with 14 years’ experience in mainstream advertising and digital sales across print, TV and digital publishers from start-ups to performance-based, social media, mobile networks and premium platforms.
It's so great to be back judging these awards. I’m looking forward to continue to learn the latest innovations in the region and celebrate great advertising. In these challenging times, I'm expecting to see creativity blossom, as well as the accelerated use of tech to deliver out-of-the-box ideas!
director of media and partnerships
Matthews is director of media and partnerships at Streamotion, an Australian digital B2C streaming and technology business. Streamotion is home to the ground-breaking sports streaming service, Kayo Sports. Matthews joined Streamotion in June 2018 and has 20 years’ experience in the digital marketing industry both domestically and internationally. Prior to this, he spent three years as group head of performance and media at APD in Singapore and before moving to Singapore, Matthews spent 12 years in Australia building DGM. A Performance Marketer by trade, Matthews is passionate about building great teams, delivering exceptional work and the development of people.
I am excited to be joining The Drum Awards judging panel for the third consecutive year. It is always great to see the stand out work and thinking from agencies, brands and tech vendors across the region. This year I am looking forward to seeing how through the application of technology, data and marketing, companies are building solutions that drive real business change, going past vanity metrics that do not affect a business’s bottom line. Each year we see great examples of how companies are thinking creatively and utilising technology and data to solve business challenges and I have no doubt this year will be no different.”
managing director, SEA
Hogan is the managing director of the Southeast Asia region, based in Singapore. He has thorough experience in launching new companies. Hogan was the first European employee at Integral Ads Science (IAS) where he successfully grew the team from one person to 60 people during his role as UK MD before moving to Singapore as SEA MD. As the first Ogury employee in APAC, Hogan has already hired teams in Singapore and Australia and expects to continue to grow during the rest of 2020.
Its been a tough and difficult year for everyone, so I am looking forward to an award that celebrates all the hard work that's been happening within the industry. Companies had to adapt to survive, so I am hoping to see examples of innovation and how different approaches worked, and what kind of results agencies and marketers were able to deliver during these adverse times.
head of Asia-Pacific sales
Ford is the head of Asia-Pacific sales at Twitch. Steve joined the company in July 2015 as VP of Sales in Europe. Steve came from Reuters where he led sales for the EMEA region and previous to that, ran multimedia teams for the Daily Telegraph. Steve has built successful teams from the ground up, including operations, custom solutions, client services,and research. Focusing on creativity, innovation, and service, Steve has worked with major clients and agencies from around the world to deliver award-winning campaigns across multiple platforms.
Advertising is becoming more vibrant and dynamic with new and innovative formats emerging across all channels but digital is certainly the leader. Creativity that drives engagement and measurable outcomes is the magic combination that marketers, their ad agencies and media partners search for. Being a part of the Digital Advertising Awards means I get a first look at the best work being done in our industry, and I'm thrilled to be involved.
chief executive officer, Asia-Pacific
Li is the CEO of OMD Asia Pacific. Leveraging over two decades of experience in fostering strong client partnerships, driving digital growth, evangelizing creativity and inspiring teams, Li leads a network of over 2,700 OMDers in 28 offices across 17 markets in Asia Pacific, managing upwards of $6 billion in marketing investments for many of the world’s most prolific brands, including Apple, McDonald’s, Nissan and Beiersdorf. Throughout his career, Stephen has established a reputation of delivering profitability, efficiency and building a culture of positive change within the industry. Today, he rallies OMDers across the network to ensure all of their efforts empower clients to make Better Decisions, Faster. A firm believer in sharing best practices and nurturing future talent within the industry, Stephen is a regular speaker and jury member at prominent regional and global industry events and awards platforms.
This year, it will be interesting to see how brands are using creativity and diversity to tackle the business challenges that we are facing. On top of that, we’re also seeing that technology is only as useful as it is adaptable to our consumers and clients. I am looking forward to approaches that are truly proactive in this space because leaning on previous “learnings” is a rear view mirror mentality which alone does not provide us with any insights, anymore.
WarnerMedia Entertainment Networks
vice president, Southeast Asia Pacific
Sundararajan, VP of marketing and brand services – Southeast Asia Pacific, WarnerMedia Entertainment Networks, who oversees brands such as HBO, Cartoon Network and Warner TV.
In tough years, the creative community steps up with innovative solutions, especially when digital content and communication have become the primary way to reach audiences. Capturing attention is a challenge at the best of times, but I’m expecting to see a real swell of creativity and storytelling in an age of lockdowns, consumer power and platform fragmentation.
managing director, Singapore
Du is the managing director of Jellyfish Singapore. He has more than 15 years of experience on both the agency and client side of the business, implementing marketing technology and driving digital transformation programmes in Asia Pacific. His earlier roles include the heading of the Centre of digital excellence for Diageo APAC, leading digital acquisition for American Express, as well as being an instructor for digital marketing at the General Assembly. Today, he runs Jellyfish in Singapore, a global digital partner that offers clients a unique blend of agency services, technology, consultancy, and training to support their digital journeys and transformation. Jellyfish is also Google’s official training partner across US and EMEA, as well as their technology reseller.
This is an exceptionally challenging year for many brands and agencies alike. It'll be great to see work that has helped overcome the odds to make an impact on business outcomes, amidst a climate of change in the industry. It is particularly meaningful for me to help celebrate the most passionate and brilliant among us. I believe this is a great platform to help amplify the value that the digital advertising industry brings to the table and how it is powered by an adaptive, creative and talented community.
GSK Consumer Health
head of media, apac
Lewis-Meilus is currently the APAC head of media for GSK Consumer Healthcare. Much of his focus has been around driving digital adoption through functional deliveries. Prior to GSK, he worked as the global media lead for the McDonald’s. In this role, he managed a team of subject matter experts who worked to drive systemic improvements and transformation in the media space across strategy, attributable growth, effectiveness and efficiency. And before this he managed McDonald’s global digital engagement teams in Singapore and London overseeing Social, CRM, Merchandising, Marketing and Media and held agency roles in Singapore, London and New York.
The Drum Digital Advertising Awards always surface some of the most innovative and exciting work in digital and data throughout the region. I’m looking forward to seeing the great thinking and being inspired by it.
chief marketing officer
Bjordal joined Zalora in 2014, and was the marketing and commercial director in Indonesia before moving to Malaysia in 2019, assuming the role of director of growth for the group. Prior to this, he was management consultant, strategy and operations at PriceWaterhouseCoopers (PwC Norway) where he advised clients on large strategic transformation projects within retail, logistics & FMCG. He also developed a series of production simulation and activity based costing models to improve client profitability and productivity.
In an age of “short attention span” where advertising becomes almost incidental, capturing consumer eyeballs and interest is now harder for marketers. To be part of The Drum’s Digital Advertising Awards is a great opportunity for me to see the work from the region’s best creative talents and celebrate the diversity of ideas and approach in winning consumer attention. ZALORA has always championed creativity and innovation and we are happy to take part in recognizing excellent advertising work from the region.
global head of digital marketing
Shankar has 11 years of experience in the field of digital marketing and is currently working as group head of digital Marketing for AirAsia, he is responsible for digital marketing technologies and investments in Asia, before joining AirAsia Ravi worked in all sides of the industry (Advertiser, Publisher, Agency, Ad Tech) including tech giants like Google & Yahoo, his experience in data and product related functions enables him to bridge the gap between tech and commercial side of the organization.
Digital is about constantly innovating to drive a better experience for the customer; to understand their needs through data then, meeting their expectations. It has been both humbling and inspirational to see the progress in the industry and how brands continuously strive to adapt to uncertain market environments. This is a great opportunity for all of us to learn from each other and grow from our shared experiences.
managing director, SEA
Patel has over 15 years of experience in the digital industry with a focus on advertising technologies, mobile, e-commerce and programmatic advertising. She has been evangelising technology platform advertising in APAC since 2008. Patel has held various positions in tech advertising and went on to grow the International team of RightMedia Advertising-Exchange in Hong Kong and South-East Asia, which Yahoo acquired. She thereafter went on to build and grow Yahoo Audience Extension network (YAN) and then took a role with Google to manage the platforms business in South-East Asia and India. She grew AppNexus's advertising platform in APAC and then went to build scalable solutions and offerings for the Dentsu APAC team running all of programmatic in the region.
In a world of crowded messaging and advertising the attention economy has to strive to captivate consumers beyond the eyeballs and almost synergise the connectivity of brands to consumers. Being part of The Drum digital advertising awards jury would expose me to a first hand approach as to how creativity in the region drives to execution, celebrate the creative and innovative process and thank the individuals who truly punch above their weight especially given such tumultuous times.
Integral Ad Science
senior vice president, APAC
Quigley is the senior vice president, APAC at Integral Ad Science. She’s leading IAS’s regional expansion efforts as part of a larger global initiative taking place within IAS. Over the last decade, she has worked in driving digital transformation in Australia, New Zealand, EMEA and APAC having worked at companies such as Google, ZenithOptimedia among others. Quigley is an accomplished speaker and enjoys speaking and attending trade conferences to share her insights and is the regional board member, 2020 of the IAB SEA+India.
The Drum Awards for digital advertising is one of the most prestigious digital awards in the region and it sets the bar very high when it comes to measuring -strategic thinking, creativity, innovation, and real-world outcomes. I'm honoured to be part of this remarkable jury and very excited to read more about high caliber campaign entries that have brilliantly stood out during these challenging times and have helped the marketers pivot and connect with the target audiences. The odds have been stacked against us and I'm looking out for entries where digital media practitioners have gone above and beyond to think out of the box and help brands optimise their campaigns to meet the business and social objectives that the brands stand for.
PwC South East Asia
head of marketing technologies (MarTech)
Rajendram has had over 15 years in marketing technology and has worked across many of the top tier platforms including Salesforce Marketing Cloud, Salesforce CRM, Oracle, Adobe and IBM. She often consults with large enterprises across all industries, but as she has also founded and ran her own digital marketing agency in the past, she is able to relate and advise small to medium enterprises as well.
I am super excited and feel very honoured to be part of the judging panel for The Drum Awards for digital advertising APAC. The reason being is I am a firm believer in marketing technologies being the "best leveller for brands" of our era... it truly allows for all brands to compete with the world class brands, but the key differentiator is the content, the ideas and the human aspect that come through the campaigns. I am really looking forward to seeing the incredible ideas and how the different brands are making their technology "sing" and getting their value prop to "cut through" the plethora of online content.
The deadline for the awards is Friday 31 July. Make sure you submit your award winning work for a chance to be recognised on a global scale.
Partners of the awards is Ogury.