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Swizzels support launch of Great British Puds with new media campaign

By The Drum Network, Staff Writer

July 22, 2020 | 2 min read

Guerillascope are delighted to announce a new media campaign from Swizzels, the much-loved confectionary giant.

The maker of Love Hearts, Squashies and Drumsticks will feature across TV and VOD, social media and radio in support of its highly anticipated Great British Puds range of chews, featuring classic flavours such as Sticky Toffee Pudding, Apple Pie and Rhubarb Crumble.

The 30-second ad, produced by Manchester-based creative agency, Cheetham Bell, is poised to air on the likes of Channel 4, ITV Breakfast, Channel 5 and Sky 1, as well as All4, Sky On Demand and STV VOD.

Intent on marking its 90th birthday in a special way, Swizzels held a competition to find the best idea for a new creation. The Great British Puds range was a runaway winner, reflecting the nation’s love affair with nostalgia and home comforts.

Reflecting on the campaign, Sarah-Louise Heslop, marketing manager at Swizzels Matlow said: “We are looking forward to introducing Mr Swizzels and Great British Puds to our fans using a humorous creative and integrated media plan; we have enjoyed exploring the media opportunities with Guerillascope and putting together a strong launch plan.”

Sarah Chappell, commercial director at Guerillascope, added: “We’re thrilled to be working with Swizzels on a campaign that will excite households up and down the country - it’s a pleasure to collaborate with a brand that is so ambitious, enthusiastic and open to ideas. We look forward to seeing the introduction of Mr Swizzels and his delicious new sweets generate a buzz befitting one of the market’s major players.”

It’s been a busy period for Swizzels, with the company also recently releasing special-edition bags of Love Hearts in support of the NHS.

Bearing messages such as Thank You, My Hero and Be Kind, all profits from the sweets will go to a dedicated Intensive Care Unit research fund for the Manchester University NHS Foundation Trust.

Pick up your Great British Puds online, or in selected Asda, Morrisons, B&M, Home Bargains, McColl’s, Premier, Coop, and Spar stores.


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