Award Winning Stories: How Rockwool tapped Bond to celebrate its heritage
Welcome to Award Winning Stories, a regular video series from The Drum exploring the stories behind some of the winning work from The Drum Awards.
Rockwool, the manufacturer of sustainable non-combustible stone wool insulation, was looking to drive brand affinity and celebrate its Danish Heritage.
To do that it turned to True to focus on the brand purpose and authenticity that the client required activity to focus on, producing a series of light-hearted Bond-style films featuring product tests and demonstrations to showcase its continued product innovation drive.
Featuring True's founding partner, Cos Mingides, watch the story of how Rockwool's 'The Seven Strengths of Stone' content series was produced in the video above.
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