By Stephen Lepitak | -

True

|

The Drum B2B Marketing article

July 17, 2020 | 1 min read

Welcome to Award Winning Stories, a regular video series from The Drum exploring the stories behind some of the winning work from The Drum Awards.

Rockwool, the manufacturer of sustainable non-combustible stone wool insulation, was looking to drive brand affinity and celebrate its Danish Heritage.

To do that it turned to True to focus on the brand purpose and authenticity that the client required activity to focus on, producing a series of light-hearted Bond-style films featuring product tests and demonstrations to showcase its continued product innovation drive.

Ultimately the project would go on to win at both The Drum B2B Awards and The Drum Content Awards, details of which can be found at their dedicated websites.

Featuring True's founding partner, Cos Mingides, watch the story of how Rockwool's 'The Seven Strengths of Stone' content series was produced in the video above.

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