The advertising industry stands accused of capitalising on events such as Pride while making few long-term commitments to change. So, to push it to strive for diversity and inclusion all year round, not-for-profit advocacy group Outvertising teamed with One Minute Briefs for a creative brief encouraging positive messaging around LGBTQ+ inclusion.
The brief called for posters reminding the creative industry to be more inclusive for the LGBTQ+ community and driving reappraisal of unconscious biases against LGBTQ+ inclusion in campaigns.
Outvertising wants the industry to realise its choices have societal impact and that it can make a difference creatively – and that this creativity can, in turn, have a positive effect on their businesses.
Below, we take a look at some of our favourite responses to the brief.