Creative One Minute Briefs Diversity & Inclusion

The best responses to Outvertising and One Minute Briefs' inclusive advertising challenge


By Ellen Ormesher, Senior Reporter

July 15, 2020 | 10 min read

The advertising industry stands accused of capitalising on events such as Pride while making few long-term commitments to change. So, to push it to strive for diversity and inclusion all year round, not-for-profit advocacy group Outvertising teamed with One Minute Briefs for a creative brief encouraging positive messaging around LGBTQ+ inclusion.


'Advertising needs to get out more' One Minute Brief by Fran Payne

The brief called for posters reminding the creative industry to be more inclusive for the LGBTQ+ community and driving reappraisal of unconscious biases against LGBTQ+ inclusion in campaigns.

Outvertising wants the industry to realise its choices have societal impact and that it can make a difference creatively – and that this creativity can, in turn, have a positive effect on their businesses.

Below, we take a look at some of our favourite responses to the brief.

‘Advertising needs to get out more’ by @FranPayne

‘Something's missing...’ by @alvo_muses

‘As seen on screen’ by @HannahClancy_

‘Talking to me?’ by @samhenning

‘Sense’ by @superskidmore

‘Exposure/Insight’ by @themichaelash

‘Creative that draws everyone’ by @CaraAnneA

‘Creativity is in our DNA’ by @Thecharliedaws1

‘Let's get real’ by @Trevor_Ede78

'Silenced' by @ZedTrafficker

Creative One Minute Briefs Diversity & Inclusion

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