Agencies are having to meet client expectations with fewer resources than in the past. The speed with which the industry moves has accelerated, and while tech allows us to collaborate and create campaigns at lightning speed, that has also fostered an expectation that we should be doing so.
This is the focus of this new webinar from The Drum, in partnership with Adverity.
The Drum Network and its client relationships group, alongside Adverity, discuss the main agency marketing pain-points in the new era of media agency vs. data consulting and digital agency perspective. They examine how agencies can manage those expectations while delivering on the promise of modern marketing.
The webinar was moderated by The Drum Network editor, Chris Sutcliffe who was joined by Alex Handsaker, key account manager at Adverity; Rob Francis, Wavemaker’s global data and platforms director; and Robert Gray, head of analytics, Artefact.
Watch the fascinating webinar above.