Ethical brand Gosh! appoints Finn as retained PR agency
Plant-based brand Gosh! has engaged Finn to raise awareness of the brand and its all-natural product credentials.
The Leeds based creative communications agency is working with the brand to deliver a strong consumer and corporate press office function that will provide an ongoing drumbeat of news and product-cut through in key publications throughout the year.
The plant-based food manufacturer was also looking for an agency with a strong track record for producing creative campaigns aligned to wider business objectives, so Finn will also be supporting the brand‘s ‘It’s All Perfectly Natural‘ above the line campaign with a targeted media story, looking to dial up the product’s natural credentials.
Will Topp, marketing manager at Gosh!, says: “We were looking for an agency that understand our business and we were really impressed with Finn’s approach to the brief.
“Their response was creative and well-thought through showing they had really got to grips with our audience, brand values and business challenges.
“We look forward to working with Finn – it’s a big year for us as a business and the Gosh! brand continues to go from strength to strength.”
Commenting on the win, Rebecca Jones, client services director at Finn, adds: “Gosh! is a progressive brand whose values align with our own. We’re incredibly excited to be their strategic PR partners and look forward to utilising our FMCG expertise to help them continue to grow.
“Winning Gosh! was also something of an agency milestone, as it was our first successful lockdown ‘virtual pitch’ – we look forward to many more as we all adapt to this new way of working.”
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