To celebrate the power of collaboration, The Drum pulled together musical talents from across the marketing industry to create a band that performed together for the first time on 3 July, alongside a special appearance from singer-songwriter Katie Melua who also performed on one of the songs (at 8m 25s in video above).
In the spirit of the Can-Do festival, the collective came from across the media and marketing industry and from across the world, with varying degrees of experience in music. Yet from lockdown, they collaborated remotely to play a selection of tracks to entertain the industry.
The band included:
- James Booth, founder and chief exec of Scoota, on guitar
- Ella Kerr-McCutcheon, programmatic strategy consultant of JCDecaux, on vocals
- Andy Dougan, global business partner at Geometry, on keys
- James Dietz, the studio manager at Amplify, on drums
- Lydia Ng, owner of Thinktechniq, on the bass
- Gina Chow, APAC planning and campaign manager at Bloomberg Singapore, on vocals
- Charles Briens, European field marketing manager at Ogury, on saxophone
Also as part of the Can-Do festival, Melua chatted to The Drum alongside Sumit Bothra and Gary Cohen, the director and head of brand partnerships at ATC Management, about the opportunities for brands to work with music and artists.
Speaking about the creation of the musical collective, The Drum’s managing director of live events Lynn Lester said: “We wanted to do something a little bit different and pull together people from the industry to perform during the festival.
“By deliberately throwing them in the deep end, we proved that collaboration is one of the most vital aspects to achieving great things. And the added pressure of Katie joining just made it all the more exciting!”