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Travel accessory brand El Camino appoints Rooster PR

July 10, 2020 | 3 min read

Handmade customisable travel accessory company El Camino Bracelets has selected Rooster PR to deliver a media programme designed to increase brand awareness and sales in the UK. El Camino joins Rooster’s ever-expanding roster of travel and consumer clients.

El Camino designs and hand-crafts travel bracelets and necklaces, allowing customers to create personalised, customisable accessories that are unique and individual to the customer.

First established in 2013 by Cornwall-based business partners, Candace Kellough and Tom Lane, El Camino was founded on their shared passion for travel, adventure and experiences.

Customers can design, create and order personalised necklaces and bracelets from the El Camino website. An El Camino bracelt helps friends and family to commemorate the places they've visited; each piece serves as a reminder of their past travels and the memories they have made.

El Camino offers a wide range of customised Step Collections beads based on countries, oceans, cities, islands and landmarks, with all designs made by hand. Current best-selling ranges include the recent Lockdown 2020 and Covid-19 Hero 2020 Steps varieties, with 20% of all sales going to NHS charities.

Tasked with handling PR and media relations in the UK, Rooster’s communications strategy will focus on building awareness of the brand and driving positive media endorsement, ultimately to help drive UK sales through the El Camino website.

Rooster will utilise its solid relationships with gifting and shopping editors, travel and tourism press and influencers to position El Camino as the original and best travel accessory.

Candace Kellough, co-founder of El Camino, says: “Rooster was one of my top choices from the beginning after doing lots of research into PR agencies across the UK. We’re confident that Rooster will be able to help create the brand awareness that El Camino needs, and we’re excited to start this partnership together.”

Account director at Rooster, Jo Kendall, who is leading the El Camino account, says: “El Camino is exactly the sort of brand we want to work with at Rooster – not only is it the original travel bracelet brand, it also has so much potential with UK press and influencers. We’re delighted to be partnering with El Camino at this crucial stage of their business development.”

Managing director at Rooster, James Brooke, says: “We’re delighted to be working with El Camino and we look forward to achieving great results for the brand.”

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Rooster PR

Rooster PR is an award-winning independent PR & digital communications agency based in central London.

We connect brands and businesses with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage.

Recent awards include:

- 2020 PR Moment Awards: Shortlisted for 'Community Engagement Campaign of the Year'

- 2020 Travel Marketing Awards: Runner Up for 'Social Media Campaign'

- 2019 International Travel & Tourism Awards: Finalist for 'National Tourism Board Campaign' & 'Best in Adventure Campaign'

- 2019 TTG Awards: Finalist for 'PR & Representation Company of the Year'

- 2019 Sabre Awards EMEA: Finalist for 'Travel & Tourism' campaign for Cyprus (Say Hallou-mi)

- 2019 PRmoment Awards: Finalist for ‘Boutique Agency of the Year’ & ‘Culture, Media, Sport and Travel Marketing Communications Campaign of the Year’ for Cyprus (Say Hallou-mi)

- 2019 Travel Marketing Awards: Winner & 2nd Place for 'PR Stunt/Experiential Event' for Ras Al Khaimah (Creating the Closest Thing to Flying) and Cyprus (Say Hallou-mi), Runner Up for 'PR Strategic' campaign for WOW air and 2nd Place for 'Best PR Agency'

- 2018 Travel Marketing Awards: 2nd Place for 'Best PR Agency' and Runner Up for 'PR Tactical' for our 'Stop Control Freaking' launch campaign for srprs.me

- 2018, 2017 & 2014 RAR Awards: Finalist for 'Best PR Agency, 1-40 Staff'

- 2017 CIPR Pride Awards: Silver, Consumer Relations Campaign for our 'Promoting the Freedom of Ferry Travel' campaign for DFDS

- 2017 Drum Network Awards: Finalist for 'Leisure & Tourism Campaign/Strategy of the Year' for our 'Stop Control Freaking' launch campaign for srprs.me

- 2016 & 2015 RAR Awards: Winner, ‘Best PR Agency, 1-40 Staff'

- 2015 Drum Network Awards: Finalist for ‘PR Consultancy of the Year’

Our services include:

Brand PR: We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.

Digital Communications: For your business and brand to succeed in today’s global digital marketplace, it’s vital to work with a pioneering team that truly understands social media and all its elements. We have the creative thinking, the digital expertise and all the media contacts to get your message out online.

Global Reach: We develop solutions for our clients’ international communications needs, from managing PR in a single additional market to providing a comprehensive multinational campaign. Our international network of independent agency partners is tried and tested, and always delivers.

Rooster. We are pr.®

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