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Reed launches campaign to Keep Britain Working

Tangent launches Keep Britain Working campaign website, which is a new unemployment venture from REED. / Tangent

James Reed, chairman of the recruitment business, Reed, has launched the ‘Keep Britain Working‘ campaign which aims to preserve jobs and protect livelihoods throughout and beyond the Covid-19 pandemic.

With recent unemployment numbers going up and new job opportunities in some sectors going down, the campaign encourages both businesses and individuals to demonstrate their commitment to protecting jobs. The initiative is supported by some of the UK’s leading businesses and individuals including Timpson, the CBI, and Lord Alan Sugar.

Reed partnered with digital customer experience agency, Tangent, to design and develop the campaign website, which they delivered in just eight days. To capture and engage the business community, the site invites users to make a digital pledge and share it on social media.

Businesses are also encouraged to share inspiring ideas to help reinvigorate the current job market or prospective employees. And for those business currently struggling in the current climate, the site also offers a number of resources to help ‘Keep Britain Working‘.

Jennifer May, customer experience officer at Reed, said: “This is a great opportunity for us to use technology to engage our different stakeholder groups and partners.“

"We are pleased to be working with Tangent for this campaign and are impressed at how quickly they were able to respond to our needs. We look forward to continue delivering a new level of service across our digital ecosystem.”

Oli Green, managing director at Tangent, added: “We are delighted to support Reed and the Keep Britain Working campaign during these unprecedented times. At Tangent, we are committed to protecting jobs and helping our clients to streamline their digital products and services.”

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