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Creative OTT Coronavirus

‘Inactivewear’ to make binge-watching Australians more comfortable under lockdown


By Shawn Lim, Reporter, Asia Pacific

July 10, 2020 | 2 min read

Australia-based over-the-top platform Binge has teamed up with e-commerce platform The Iconic to create unisex loungewear for users who streaming shows at home during the Covid-19 lockdown.

The loungewear, called ’Inactivewear’, aims to allow Binge’s users to watch shows on the platform in maximum comfort, according to The Iconic. Over half of Australians (57%) stated they have streamed at least 20% more content while at home during the lockdown.

“I’m delighted to help Binge launch ’Inactivewear’ – a range that will allow Australians to up their style-game, while they relax at home and binge on all their favourite content,” said Louise Crompton, the chief marketing officer at Binge.

“Binge speaks to the heart of what unturnoffable entertainment is all about. Escaping from the real world and indulging in an episode of a show you love, and another and another.

“And with one in two Australians telling us they love to binge content in loose, comfortable leisurewear, we were inspired to create our own line of luxe-loungewear to help Bingers stream over 10,000 hours of the world’s best shows and movies in style.

She added: “The range caters for all ‘Bingers’. From the ‘lounge room fashionistas’ and the ‘skinny jeans resisters,’ to the ‘invitation decliners’ and the ‘indulgent couch recliners’. Put on your Inactivewear, switch your phone to silent and escape with unturnoffable drama, reality, lifestyle, comedy, movies and more at your fingertips.”

’Inactivewear’ will be made up of 19 individual pieces, including crew neck jumpers, hoodies, sweatshirts, tracksuit pants, shorts and socks.

Inactivewear by Binge x The Iconic

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