The Drum’s Can-Do Festival offered delegates a sneak preview of The Drum Labs, its our innovation centre. The three-storey building in London's Shoreditch will house a cafe, retail unit and bar of the future as well as flexible exhibition, studio and conference space, when it opens next month.
In the video tour, co-founder of The Drum Gordon Young and Cameron Worth, chief executive of Sharp End, a founding sponsor, walk viewers through the vision of what The Drum Labs will look like, and how you can get involved.
Young explains: "Those who do not innovative will find it tough to survive in the new normal. That is why a centre dedicated to innovation has a key role to play - The Drum Labs aims to explain why the future poses more opportunities than threats."
For more information check out the registration page for The Drum Labs here.