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Crocs launches Pride activation in collaboration with artist Josh McKenna

Josh McKenna is the original artist of Instagram’s ‘Sashaying’ Pride sticker.

As part of this season‘s Pride Collection, Crocs has teamed up with Amsterdam social creative agency Hey Honey for its social media content creation. Hey Honey worked with British artist Josh McKenna to bring the collection to life with a series of playful illustration animations.

Josh McKenna is renowned for the original ‘Sashaying’ sticker, London’s Pride Wall and his involvement with Pride and LGBT+ movements. 

Josh spoke about the work he did for Crocs: “When I was approached to illustrate this visual for the Crocs Pride activation, I was more than excited to collaborate. I work with many brands on Pride activations every year and as a rule, I only like to work with those who are proactively helping the LGBT+ community.

Josh continued: “Crocs’ mantra of encouraging everyone to be comfortable in their own skin/shoes and its messaging, “Come As You Are”, is all about freedom of expression and individuality, just like Pride. A notion I carry through style of illustration and what inspired me to create this artwork for Crocs.”

Will Reed, creative director at Hey Honey, said about the collaboration: “Working with Josh was a no-brainer. His work personifies Crocs’ mantra, ‘everyone comfortable in their own shoes’, so we were really excited to collaborate on this project”.

You can see the asset created on Crocs Europe’s Instagram page. For more information please contact Harriet Butterfield at

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