Marketing Stories: how brands can tap into TikTok culture

This episode of Marketing Stories explores the realities of TikTok

In the latest episode of Marketing Stories, we hear why brands should be looking to the successful influencers on TikTok for advice on reaching young audiences.

The chief exec of the Drum Diane Young takes us through the inception and maturation of TikTok as a platform, with a spotlight on the young creators who have made the platform such a destination for Generation Z.

Marketing Stories is The Drum's new podcast that brings to life unmissable articles from our magazine in audio form. Brought to you with the support of Readly, each episode features our chief exec Diane Young sharing an article written by one of The Drum’s journalists, to provide a new way for you to experience our features.

The podcast can be found on Spotify, iTunes, Google Podcasts, or search for 'Marketing Stories with Diane Young' on your favourite podcast app.

The feature shared in this podcast was published exclusively in The Drum magazine. If you like what you hear, you can get the full magazine each month at

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.