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Rooster jumpstart PR and marketing for UK fitness brand, Surge

June 22, 2020 | 2 min read

UK electrical muscle stimulation (EMS) fitness brand Surge has chosen Rooster as its partner PR agency, following a highly competitive pitch process, to work on the upcoming launch of two new EMS studios.

This marks Rooster’s fourth client win since the UK’s national lockdown began 12 weeks ago, making it the agency’s first fitness client.

The Surge workout is unique in that it uses EMS technology to deliver an effective and efficient workout in just 20 minutes. EMS training is relatively new in the UK but has been hugely successful in Germany and Austria.

Tasked with launching two new studios in Bank and Fleet Street and educating UK consumers about EMS training, Rooster will implement an integrated PR, social and digital marketing strategy to build awareness of Surge's brand and help build its membership base.

Rooster will be responsible for generating coverage for Surge in national, regional, local and specialist consumer media, as well as reaching targeted audiences through influencer partnerships, social media campaigns, and direct to consumer activations.

Constantin Hampe, director at Surge, said: “Rooster has been on our radar for some time now and with construction again in full swing, we’re thrilled to be working with them for the launch of our two new studios in London.

“The team’s pitch showed a thorough understanding of our business needs and showcased their ability to turn campaigns around quickly and with serious impact. We’re looking forward to seeing the EMS fitness movement grow in the UK.”

Rooster’s managing director, James Brooke, said: “We see huge potential for Surge to become a leading fitness brand in the UK and are already gearing up to help make that happen as soon as the new studios open. With the lockdown easing and consumers questioning how they’ve traditionally exercised, 2020 is set to be a transformational year for Surge.”

Surge Fitness sits alongside Rooster’s growing portfolio of consumer lifestyle clients, including Tempur, Contura, and Stokke.

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Rooster PR

Rooster PR is an award-winning independent PR & digital communications agency based in central London.

We connect brands and businesses with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage.

Recent awards include:

- 2020 PR Moment Awards: Shortlisted for 'Community Engagement Campaign of the Year'

- 2020 Travel Marketing Awards: Runner Up for 'Social Media Campaign'

- 2019 International Travel & Tourism Awards: Finalist for 'National Tourism Board Campaign' & 'Best in Adventure Campaign'

- 2019 TTG Awards: Finalist for 'PR & Representation Company of the Year'

- 2019 Sabre Awards EMEA: Finalist for 'Travel & Tourism' campaign for Cyprus (Say Hallou-mi)

- 2019 PRmoment Awards: Finalist for ‘Boutique Agency of the Year’ & ‘Culture, Media, Sport and Travel Marketing Communications Campaign of the Year’ for Cyprus (Say Hallou-mi)

- 2019 Travel Marketing Awards: Winner & 2nd Place for 'PR Stunt/Experiential Event' for Ras Al Khaimah (Creating the Closest Thing to Flying) and Cyprus (Say Hallou-mi), Runner Up for 'PR Strategic' campaign for WOW air and 2nd Place for 'Best PR Agency'

- 2018 Travel Marketing Awards: 2nd Place for 'Best PR Agency' and Runner Up for 'PR Tactical' for our 'Stop Control Freaking' launch campaign for srprs.me

- 2018, 2017 & 2014 RAR Awards: Finalist for 'Best PR Agency, 1-40 Staff'

- 2017 CIPR Pride Awards: Silver, Consumer Relations Campaign for our 'Promoting the Freedom of Ferry Travel' campaign for DFDS

- 2017 Drum Network Awards: Finalist for 'Leisure & Tourism Campaign/Strategy of the Year' for our 'Stop Control Freaking' launch campaign for srprs.me

- 2016 & 2015 RAR Awards: Winner, ‘Best PR Agency, 1-40 Staff'

- 2015 Drum Network Awards: Finalist for ‘PR Consultancy of the Year’

Our services include:

Brand PR: We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.

Digital Communications: For your business and brand to succeed in today’s global digital marketplace, it’s vital to work with a pioneering team that truly understands social media and all its elements. We have the creative thinking, the digital expertise and all the media contacts to get your message out online.

Global Reach: We develop solutions for our clients’ international communications needs, from managing PR in a single additional market to providing a comprehensive multinational campaign. Our international network of independent agency partners is tried and tested, and always delivers.

Rooster. We are pr.®

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