Marketing Stories episode four: how can brands avoid purpose washing?

Marketing Stories episode four: Purpose

Marketing Stories is The Drum's new podcast series that brings to life unmissable articles from our magazine in audio form. Brought to you with the support of Readly, each episode features our chief exec Diane Young sharing an article written by one of The Drum’s journalists, to provide a new way for you to experience our features.

In the latest episode, we delve into the subject of brand purpose, exploring how brands can deliver real change rather than just purpose washing. When it's baked into the very nature of an organisation, it can be a huge boost to both reputation and audience outreach. But when it's done cynically, it can be disastrous.

The podcast can be found on iTunes, Google Podcasts, or search for 'Marketing Stories with Diane Young' on your favourite podcast app.

The feature shared in this podcast was published exclusively in The Drum magazine. If you like what you hear, you can get the full magazine each month at thedrum.com/subscribe.

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