Kazoo Communications has had its contract extended by fresh food brand Higgidy following the success of its Share A Piece of the Pie campaign in March, which saw the brand generate a 71% share of voice.
The next phase of the PR programme – spanning into 2021 – will include two campaigns.
These will be made up of a social-led initiative to raise awareness of its new oven bake dishes in support of NHS Charities Together, and a summer campaign focused around the #SimplePleasures that consumers have re-discovered during lockdown to help promote its new summer product range.
Kazoo’s remit covers campaign launches, consumer and trade media relations, corporate profiling and an influencer programme.
Emma Bagshaw, marketing director at Higgidy, said: “Together with Kazoo we have developed a series of campaigns to support some very exciting NPD launches this summer, as well as showing how we are continuing to listen to our customers and support our local community.”
Lydia Hoye, managing director at Kazoo, added: “Higgidy is a dream client for the agency and being able to help them drive business and comms impact is an absolute pleasure. Higgidy is firmly rooted in a sense of what is right for their customers, they are totally relevant right now as people juggle extreme work and life circumstances and they are distinctly recognisable on supermarket shelves. Higgidy’s ‘feel good food’ has never been more appealing.”