The Drum has launched a series of interviews with industry experts to predict the future of some of the most important topics for marketers, as part of the line-up for The Drum's Can-Do Festival.
While predicting anything in the world this year is a challenge, the series will seek to give some clarity for marketers as they make decisions for their brands and budgets in the coming months.
The four-part series will consist of short Q&A’s with experts as part of The Drum’s Can-Do festival, which launches next week. The sessions will go live on the dates below and then be available as catch-up on The Drum’s Can-Do website thereafter.
Sign up to the sessions below to hear what’s coming ahead for marketing:
The future of ad fraud with White Ops
15 June 07:00 BST / 02:00 EST / 14:00 SST
Ad fraud was already a major consideration for marketers but with budgets tightened and the focus back on performance, losing spend to fraudsters is not an option. The Drum speaks to White Op’s Ryan Murray about what marketers should be focusing on and how trends in spending impact the patterns of fraudsters.
The future of pitching virtually with Ebiquity
17 June 07:00 BST / 02:00 EST / 14:00 SST
In today’s climate, advertisers need to be able to adapt to running the pitches virtually in order to ensure no disruption to the process and successful outcomes. Although moving to the virtual environment is a tactical response at the moment, it is highly likely that virtual pitching will remain an option for advertisers as they look to adapt their global footprint and strategy. Ebiquity director of South East Asia, Leela Nair will share her experience of the pros and cons of the virtual pitch environment for many of the region’s largest advertisers and agencies, and the way forward post-pandemic.
The future of brand safety with DoubleVerify
23 June 07:00 BST / 02:00 EST / 14:00 SST
Brand safety is one of marketers' top concerns but it's a fast-evolving issue and in recent months, the context and nuance of brand safety have come to the fore. With online content dominated with the Coronavirus topic, brands, agencies and publishers have had to readjust, and quickly. Join The Drum and Michele Yow, business director, APAC at DoubleVerify, to understand how brands should be approaching brand safety during fast-changing times, and understand what it takes to be agile enough to adapt.
Can-Do Predictions series with Iris
26 JUNE 07:00 BST / 02:00 EST / 14:00 SST
We have seen more change in the last four months, than the preceding four years. Fighting for survival has meant clear goals, focused teams, rapid decision making & innovation have replaced corporate bureaucracy and risk avoidance across many organisations. But as countries emerge from ‘fight mode’, Sorcha John and Ben Essen from Iris examine how these behavioural shifts will change the long term future of business.