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Marketing Stories episode three: the rise of virtual influencers

This episode examines the rise of virtual influencers

Marketing Stories is The Drum's new podcast series that brings to life unmissable articles from our magazine in audio form. Brought to you with the support of Readly, each episode features our chief exec Diane Young sharing an article written by one of The Drum’s journalists, to provide a new way for you to experience our features.

In this week's episode, we take a look at the rise of virtual influencers - including The Drum's very own creation Floresta Nas. Why are brands investing in virtual influencers, what does it say about our relationships with fame and social media, and what are the implications for flesh and blood influencers?

If you've missed any of the previous Marketing Stories, you can catch up now to hear about the future of the automotive industry and marketing's relationship with religious audiences.

Search for 'Marketing Stories with Diane Young' on your favourite podcast app, or subscribe via iTunes, to get these episodes on your preferred platforms.

The features shared in this podcast series were published exclusively in The Drum magazine. If you like what you hear, you can get the full magazine each month at thedrum.com/subscribe.

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