Guerillascope promotes the messages of kindness and support

By The Drum Network, Staff Writer

June 15, 2020 | 2 min read

Guerillascope are pleased to announce the timely launch of a new TV campaign that promotes the power of peace and love in these challenging times.

Unveiled as part of the ‘SafeWorld19‘ initiative, the ad invites viewers to reflect on this important message:

“With the world still on pause, what do we really need? Some need hope, some need peace, some need a hug, others need a kiss, some need space.

“He needs she, she needs she, she needs he, they need them and we need each other, but in the end, love is all we need.“

Phantomz Electric created the ad, with voice work provided by Anjelica Huston.

Hundreds of TV channels and partners have kindly supported the launch, including Sky, Channel 4, Channel 5, Turner and Adstream. The campaign will air nationwide throughout June.

The 60-second TV execution follows a series of inspiring outdoor creatives deployed in various cities by out-of-home specialist, OOhyes.

Commenting on the campaign, Katy Sharpe, managing director at Guerillascope, said: “At a time when it feels like the world is doing all it can to separate us from one another, we need to remember that positivity, love and compassion bring light that will see us through even the darkest of moments.

“We are honoured to be collaborating with OOhyes on amplifying this important message, and would like to thank our partners for their support throughout the process.”


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