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Freeman EMEA launches guide to support live events industry

Freeman EMEA’s new Show of Tomorrow campaign aims to help restart the live events industry.

Live event and brand experience company Freeman has launched a suite of infographics and guides to support brands, organisers, and exhibitors as they begin their return to live event planning.

The effort is part of Freeman EMEA’s new ‘Show of Tomorrow‘ campaign.

The guides are intended to be a helpful industry reference and resource for reinforcing safety and security measures essential to planning for live events.

Assets were curated from government guidance, association best practice and they reflect Freeman’s rich experience and understanding of the live events industry.

They include: risk assessment tools (for both customer experience as well as an operations support); The {New} Normal planning guide; and recommended safety measures.

These documents will help to support the industry to slowly get back onto its feet while complying with govenrment suggestions.