Online mortgage broker appoints Threepipe Reply for integrated push
Online mortgage broker Trussle has appointed Threepipe Reply as its retained digital press office agency.
Threepipe will be tasked with running creative digital PR campaigns to deliver national and lifestyle media coverage as well as earn link-building programmes for high Domain Authority sites. This will be supported by an ongoing traditional press office, working closely with Trussle’s spokespeople for insight and commentary on the mortgage market, personal finance and fintech.
Threepipe is also running paid social programmes and analytics support to help drive customer acquisition strategies at Trussle.
Katie Halfhead, head of communications at Trussle, said: “We are thrilled to have appointed Threepipe to support us through the next phase of our journey. We were looking for an agency well versed in integrated PR, SEO, creative and social, to support us as we continue to scale, and Threepipe offered us the perfect solution.
“We’re looking forward to working with Threepipe to help us reach new audiences as we continue to build on our vision of making home ownership more accessible to everyone.“
Jim Hawker, co-founder, Threepipe, said: “This is an exciting opportunity to show how truly integrated campaigns can work, spanning our team of PR, SEO, paid social and creatives.
“Trussle is a strong consumer champion and it’s an important time to help people get a better mortgage deal with the increased focus on household personal finances.“
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