Digital Transformation

Step into 2030: Join The Drum’s futurist session to hear what the next decade holds

By Stephen Lepitak | -

June 10, 2020 | 4 min read

What is to happen to society over the next decade? The Drum aims to find out by gathering some of the industry’s leading futurists and innovators to offer their take on how the world will progress.

As part of The Drum’s Can-Do Festival, a live session will be held where Daniel Hulm, chief executive of Satalia, Lucie Greene, founder of Light Years and Emma Chiu, global director of Wunderman Thompson Intelligence will each offer their views on how business and society will evolve by the year 2030. Meanwhile Amy Kean, brand and innovation director for AndUs will distill their viewpoints as the futures analyst for the session.

This will be a unique opportunity for the industry to hear what could potentially develop across several themes over the coming years and help them plan ahead as a result.

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Step into 2030: Join The Drum's futurist session to hear what the next decade holds

Commenting on the session, Amy Kean said: “Why are we all so addicted to the future? Because futurology places a bizarre line between fact and fiction. That accurate predictions will likely affect us, combined with the blue-sky intangibility of any of it happening any time soon provides a realistic fairytale that every industry has become obsessed with!

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“But 2030 isn’t that far away, and in this session, we want to hear about plausible futures, stuff we can get our teeth into, and not just for the white middle classes, either.”

Register here to join the session, which will be available to join live, and will be available on The Drum afterwards for those who cannot make it.

Other sessions planned for Can-Do will see The Drum hear from major live events organisations about how they have been impacted in recent months and how they aim to proceed, including Jon Ola Sand, executive supervisor of the Eurovision Song Contest and head of live events for EBU/Eurovision; Guinness Book of Records’ SVP global brand strategy, Samantha Fay; and Oliver Davies, head of marketing and development for the Edinburgh Festival Fringe.

More speakers for The Drum’s Can-Do Festival can be found on the official registration page.

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