Malt loaf snack Soreen has launched its latest campaign, ‘Free have-a-go sports sessions’, to inspire the public to be more active and try out something new.
The on-pack promotion, created in partnership with TLC, is now available in stores and has been quickly adapted to ensure customers can claim a free session even during lockdown.
For several years, the brand has been recognised as healthy fuel for exercise, having previously been linked to cycling and acting as a UK sponsor at events and prize draws. Now the brand is going one step further and encouraging Soreen snackers to get involved with more sports.
Each qualifying pack of Soreen equates to a free sports, fitness or activity session that can be claimed through TLC’s National Sports Network of independent venues across the country. Customers can also choose from various digital at home fitness options, including digital yoga sessions through Yoga Warrior, online dance classes with Funky Moves, a bit of chill time with The Mindfulness App or fitness classes in the garden with Auro.
Fitness fanatics can also kit themselves out with 15% off DHB sportswear, available to buy at Wiggle’s online store for cycling, running and swimming. However, if customers would prefer to wait to visit a particular sports venue, the promotional period, purchase period and the voucher redemption period has also been extended to allow this.
The aim of the campaign is to get shoppers to view Soreen as a healthy energy snack option and cement the brand as the beacon of health and wellness.
Liz Jacobs, brand controller at Soreen, says: “At Soreen we want to encourage children and adults of all ages to get active and this is an opportunity for them to try something new for free.
”Families can plan ahead to redeem their out of home sessions once the lockdown has ended and venues re-open but in the meantime we also have some great ‘at home‘ sessions to keep everyone healthy and active while staying at home and staying safe.”
Visit the website and keep your eyes peeled for packs in-store. The campaign will be live until 31 October 2020.