Marketing Stories episode two: the future of automotive

Episode two of Marketing Stories with Diane Young is now live

Marketing Stories is The Drum's new podcast series that brings to life unmissable articles from our magazine in audio form. Brought to you with the support of Readly, each episode features our chief exec Diane Young sharing an article written by one of The Drum’s journalists, to provide a new way for you to experience our features.

In this second episode, we learn what two of motoring’s brightest stars – James May and Richard Hammond of Top Gear fame – think about the future of the automotive industry. The article, written by Jen Faull, delves into changing consumer expectations around motoring – from the rise of driverless vehicles to the fall of car ownership – and explains what these trends might mean for marques and marketers alike.

Search for 'Marketing Stories with Diane Young' on your favourite podcast app.

You can catch up on episode one, tackling marketing's relationship with religious audiences, here.

The features shared in this podcast series were published exclusively in The Drum magazine. If you like what you hear, you can get the full magazine each month at

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