Chip Shop Chat: M&C Saatchi's Tom Kennedy discusses Carex entry

The Chip Shop Awards is the only creative celebration of advertising in the world without rules or restrictions, open to creative practitioners of all levels of experience.

The annual ceremony will once again feature categories such as Best Stunt or Experience, Best Ad Which Really Should Run, Best Shop Window Post Card and even Best Use of Bad Taste – announced virtually as part of The Drum’s Can-Do Festival later in June.

With nominations now out for this year, The Drum’s executive editor Stephen Lepitak has been discussing the creative ideas behind 2020's nominated hopefuls in a series of interviews.

In the latest epsiode, Tom Kennedy, senior art director for M&C Saatchi London, talks about the thinking behind his agency‘s entry – a cheeky ad for Carex. The brand has cleaned up quite literally during the pandemic with consumers rushing to buy hand sanitizers.

Watch Kennedy discuss the background to the nominated work above. To find out more about the awards visit the official website or register to attend the virtual festival, taking place on 19 June, here.

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