From Diageo to Jaguar: meet The Drum Awards for social media jury 2020

From Diageo to Jaguar: meet The Drum Awards for social media jury 2020

The Drum Awards for the social media sector is back for 2020. Whether you’re an agency, in-house brand or supplier to the industry, this global competition exists to award you and shine a spotlight on the campaigns that are cutting through and delivering results.

Earlier this month we announced David Wilding, director of planning at Twitter UK as chair of the judges.

This year's judging panel brings together experts from Twitter, Matter Of Form, Defected Records, Royal Mail, Diageo, Jellyfish, Conde Naste, Jaguar Landrover, Brave & Heart, We Are Hydrogen, Matt Navarra Media Ltd, Immediate Future, Ordnance Survey, Kindred and Specsavers.

Below is a run down of seven of our stellar judges:

Rachel Clay
Matter Of Form
Rachel Clay
head of social media and influencer arketing
Clay works at the forefront of digital marketing, developing industry leading strategies, and executing campaigns at the highest level for our top tier luxury client portfolio. She has worked both in-house and in agencies across the following brands: Breitling, Elie Saab, Smashbox, Estee Lauder, Cartier and many others. Due to her length of experience in the influencer marketing industry, and luxury brand specialism, Clay is often asked to speak at events, record podcasts and host guest lectures.
I’m especially honoured to judge these awards, in a year where social media has played such a vital role in keeping us all connected, and has provided a unique platform for innovation and creativity, resulting in the realisation of pioneering ideas. I believe this year's awards will be particularly poignant, and I look forward to rewarding those who have understood and maximised the potential offered by social media.
James Kirkman
Defected Records
James Kirkman
chief business officer
Acknowledged widely as an authority on all things marketing, public relations and content creation, Kirkham joined Defected Records as Chief Business Officer in January 2020. Making the move to the independent label from an advertising and marketing background, he had just concluded four years at the football media company COPA90. Kirkman has also established himself as a media innovator and specialist voice on the industry, providing insights for news outlets such as The Guardian, CNN, Al Jazeera, Sky News and the BBC.
Judging needs to be about setting the agenda. For those that win, they need to be seen to both lead and innovate. Future years should be able to see this as the marker, plotting a course for others to follow. So innovationis key, delivering social with smart modern clarity in a world of noise and clutter. Of particular interest will be those who can shine positivity and with purpose, when social toxicity has been such a big part of the discourse.
Jenny Sprackling
Ordnance Survey
Jenny Sprackling
senior digital marketing manager
Whether e-commerce, social or digital platforms, Sprackling leads teams that deliver digital growth and consumer impact. She vigorously optimise digital return through transaction experience across FMCG, B2C, B2B and Charity. Having worked with brands like Liz Earle Beauty and Ordnance Survey, she has also driven promotions for a Louis Theroux BBC documentary and devised a ground-breaking and award-winning social campaign #SeeMeNotDisability, which was supported by Kirstie Allsopp, Jessie J and Ricky Gervais to name a few.
I’m lucky enough to know the thrill of hearing your name called on awards night and am excited to pass on this special feeling for The Drum Awards for social media. If you’re really pushing boundaries in social, these prestigious awards can catapult your career! I’ll be looking for innovative creativity that truly resonates and can evidence a positive impact for business and target audience alike.
Sinead Gray
Sinead Gray
joint managing director
Gray is Managing Director at Kindred and former president of Bloom UK, the professional network for women in communications. Her expertise spans social, digital and integrated campaigns and she has delivered award-winning campaigns for Camelot, FOX, Penguin, Lufthansa, Penguin and NCS. Sinéad returned to Kindred in 2016 after a spell at Ogilvy specialising in social and content and became managing partner in early 2018.
2020 will be a year we remember for lots of reasons. One of them will be the creativity and innovation that came to the fore to help us navigate difficult circumstances. And because of that, it’s important to celebrate the successes of this year to acknowledge the talent and ingenuity that we have across the industry. I’ll be looking for standout ideas and campaigns that have done good in the world, delivered lightness and fun or reminded us that we’re stronger together.
Lisa Hale
Lisa Hale
head of social media
At Specsavers, Hale is building the brand's first ever social media team and shaping its future social media strategy. Previous to this, she was associate director and Trustee Board Director at creative communications agency Tangerine. Hale has over 13 years’ experience in PR & social media, spanning public affairs, B2B and B2C, working with brands including John Lewis, Tesco, Sainsbury’s, M&S Bank, Vimto, Pizza Hut Restaurants and Specsavers.
I am taking part in this year's social media awards as I'm really keen to play a role in recognizing and rewarding industry leading work in the UK. The awards are really important as it gives us an opportunity to learn about and keep up with best practice, in an industry that is forever changing. I will be looking for examples of true brand impact and audience cut through. Especially during this period of time - when platforms are busier than ever, your brand's voice and activations need to be stronger than ever.
Christina Ahmed
Greenlight Digital
Christina Ahmed
paid media performance director
Ahmed has been working in digital for over five years, across a range of clients from retail to travel. As a paid media performance director at Greenlight, she leads key multi-territory accounts across paid search, shopping and paid social, planning paid media strategy and ensuring that it’s executed by her team.
With social media constantly changing - new trends, new platforms, new features - it’s an exciting space to work in! I am looking forward to seeing all the innovative strategies being implemented and the great ways brands are engaging effectively with consumers. Good luck to all the entries!
Kineta Kelsall
Kineta Kelsall
global social media training director
With over 10 years of industry experience working both agency and client-side, Kelsall is responsible for Jellyfish's Training global social media offering. She works with renowned businesses on paid and organic strategies across the big seven platforms - Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and Tik Tok.
I was delighted to be part of a team that won Best Use of Instagram at The Drum Awards for social media a couple of years ago, so I’m lucky enough to know what a winning entry looks like. Being a trainer, I get to work with lots of different brands around the world, and I’ve seen some fantastic campaigns executed on both small and large budgets - I know first-hand that you don’t always need to spend a fortune to get cut through. On a personal level, I’m passionate about showcasing talented teams and championing strategic thinking - the what, why and how that drives successful campaigns. I’ll be looking for audience-first approaches that combine data and insight to inspire long-term change - and a winning execution, of course.

The deadline for the awards is Thursday 10 September. Make sure you submit your award winning work for a chance to be recognised on a global scale.

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