The Drum’s Can-Do Festival, a new event dedicated to creative disruption, has added a raft of speakers to its line-up including senior figures from Asics, Rémy Cointreau as well as British media icon Noel Edmonds.
Designed to celebrate the innovation and creative thinking at the heart of the marketing industry, the June event will now boast interviews with Ian McLernon, chief executive of Rémy Cointreau Americas and Fara Howard, chief marketing officer at GoDaddy.
Also joining the line-up to discuss the innovations introduced by Asics over recent months will be Gary Raucher, who leads marketing for the sports apparel giant in EMEA. There will also be a panel discussing the future of British high street stores, featuring Clare Bailey, The Retail Champion and Jack Izzard, director of The Great British Bounceback.
The two-week virtual festival taking place from 15-26 June will offer world-class insights on themes including retail, entertainment and society, sharing knowledge to help the marketing and communications industry move forward in rebuilding their businesses for the future.
There will also be a focus on best-in-class creativity, with the world's most-awarded chief creative officer, FCB Global's Fred Levron, sharing how he runs his garlanded creative team. He'll be joined by two other chief creative officers who feature among The Drum’s World Creative Rankings – Liz Taylor, global chief creative officer for Leo Burnett and Paul Shearer, chief creative officer at Impact BBDO – who will share the lessons from their success.
Other contributors already announced include Burger King’s global CMO, Fernando Machado, The Marketing Society’s chief executive Sherilyn Shackle and former Apple chief executive and Pepsi president John Sculley. They'll also be joined by the UN's Dawda Jobarteh, who'll be discussing the huge response to its open creative brief on coronavirus alongside Talenthouse co-founder Maya Bogle, whose community helped support the effort.
Stephen Lepitak, executive editor for The Drum, said: “The agenda for the festival is coming together fast and it’s getting more and more exciting to see what we intend to deliver to our audience all around the world over the fortnight. And as we hope to offer content that will generate a ‘Can-Do’ spirit across the industry with the focus of creative disruption being adopted by brands, we have plenty more to announce soon too.”
For more details on the continually evolving agenda see The Drum’s Can-Do homepage, where many more speakers will be announced imminently. If you would like to get involved with the festival contact email@example.com