Digital Advertising

MediaCom, The Trade Desk, IBM, Jigsaw: The Drum Awards Digital Advertising USA 2020 nominees


By Dani Gibson | Senior Writer

May 28, 2020 | 5 min read

MediaCom, Croud, The Trade Desk, IBM, Adcolony and Xandr are some of the many media organistions who have made the shortlist of The Drum Awards for digital advertising in the US.


The Drum Awards Digital Advertising USA 2020 nominees have been announced.

These awards reward programmatic performance and recognise the best in the programmatic and adtech industry in the US.

This year's judging panel was chaired by Lisa Utzschneider, chief executive officer at Integral Ad Science, who alongside industry experts from Bayer, Watson Advertising, The Programmatic Advisory, Twitch, Xaxis, KO Insights, Dentsu Aegis Network, LiveRamp, IAS, Spark Foundry and Accenture finalised this year's shortlist.

In light of the current global situation, we won’t be hosting the usual celebration dinners to announce our winners. Instead, this year we're sharing the exciting news in a variety of ways via our digital channels with all our nominees and winners on June 4.

Find out if you made the shortlist below:

Most Effective Media Agency

  • Arm Candy

Best Video Campaign

  • Adobe Inc for Allstate
  • Croud for TickPick
  • January Digital for David's Bridal
  • Undertone for Elf

Best Attribution Solution

  • DialogTech for DialogTech
  • Digital Remedy for Digital Remedy

Most Effective Use of Data

  • AppsFlyer for Hopper
  • Adobe Inc. for ALSAC (St Jude)
  • Cramer-Krasselt for Edward Jones
  • Cramer-Krasselt for Cedar Fair
  • Dotdash for Ford
  • NMPi for Marks and Spencer
  • Wpromote for Frontier Airlines

Best Ad Ops Team

  • AdTheorent
  • Hell's Creative

Best Mobile Campaign

  • AdColony for UFC
  • Vungle

Best Paid Social Campaign

  • January Digital for Indie Beauty Brand
  • NMPi for Eurail
  • Wpromote for Vuori

Best Cross Platform Campaign

  • January Digital for Iconic NYC Born Brand
  • Metric Theory for Maisonette
  • Undertone for Masterbuilt
  • Undertone for Florida Lottery

Best Trading Team/Desk

  • Affectv
  • MediaCom

Best Use of Performance

  • Hyperlocology for Davines North America
  • Jigsaw for Midwest Orthopedic Specialty Hospital
  • Metric Theory for
  • RichContext for Hyphen

Most Effective Programmatic Media Partnership

  • Goodway Group for Anytime Fitness
  • Hyperlocology for Davines North America
  • Xandr for Microsoft

Best Creative Optimization

  • Hell's Creative for Nodpod
  • IBM Watson Advertising

Best Use of Creativity

  • Undertone for Anheuser-Busch Estrella Jalisco

Best Search Campaign

  • Hell's Creative for Easy Group Airfare
  • January Digital for Iconic NYC Brand
  • Wpromote for TransUnion

Best Overall Technology for Programmatic Trading

  • for Adapex Custom Header Bidder Wrapper
  • RichContext for Hyphen
  • Semcasting
  • SmartyAds for SmartHub
  • The Trade Desk for Demand Side Platform

Best Campaign Optimization

  • Cramer-Krasselt for Cedar Fair: California’s Great America
  • Croud for TheStreet
  • Hyperlocology for Davines North America
  • January Digital for Iconic NYC Born Brand
  • Wpromote for J McLaughlin

Find out more details regarding the ceremony on The Drum Awards Digital Advertising USA homepage.

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