Webinar: digital strategies for a post-lockdown world



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May 26, 2020 | 3 min read

As marketers evolve to working in an entirely digital space, the need for innovative, reliable marketing technology to support their business strategy has never been clearer. Add in Covid-19 - and that has changed everything about the way that businesses operate. So how do you acquire, nurture, grow and retain customers in these trying times? Even more critical, how do brands prepare their businesses for the ‘New Normal’, a world in which consumer habits and needs will have changed fundamentally?

Join this webinar with The Drum and Mapp Digital to learn just that. The webinar will take place on 10 June at 11am BST, register here.

The shift to digital channels will have been accelerated – and depending on your level of preparation, that poses either an opportunity or a threat. In this webinar, we will help you to visualise the situation for brands in the post-lockdown world. It will give a definitive guidance on how to ensure your marketing programmes are effective, and specific approaches to help you to gain brand success.

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Mapp webinar

The webinar will explore practical approaches and tactics that you can use in a post-lockdown world

The webinar will cover the core tactics and, at the end of the session, you will receive Mapp’s Digital Marketing Playbook. This comprehensive guide includes 100 tactics to help you to acquire, nurture, grow and retain customers, whatever situation your brand is facing.

The webinar will explore:

  • Data-driven insights into the situation that brands are experiencing right now
  • Guidance on how marketing will need to change in the New Normal
  • Practical approaches and tactics that you can use in a post-lockdown world
  • The Digital Strategies Playbook by Mapp, featuring 100 tactics to help you acquire, nurture, grow and retain customers.

By attending this webinar, you can prepare your brand to survive and thrive in the post-lockdown world. Register for the webinar here.


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Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels to trigger highly personalized marketing activities.

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