Now, more than ever, brands need to understand what moves their customers - and traditional market research simply lacks the dynamism to keep up with a world perpetually in flux.
In this webinar taking place on 5 June at 2pm BST/ 9am EST, Meltwater and The Drum dive into the state of social listening and audience research, showcasing how client Agatha Christie uses media intelligence to craft a content marketing strategy that captivates. There will also be a live Q&A straight after the webinar so that you have a chance to ask our speakers questions about the topic.
Sarah Thrift, digital marketing manager, Agatha Christie Ltd
Anand Narayanan, head - digital marketing and innovations, brand communications, Panasonic
Wesley Mathew, Head of Marketing, Meltwater: UKI
plus one more special guest
Chris Sutcliffe, editor, The Drum Network
The live webinar will explore:
The benefits of social listening over traditional market research
How to use social listening to inform content strategy
How to spot brand opportunities and capitalise on social trends
How to measure campaign impact with real time data
How to combine social listening & audience insights for better buyer personas