DrumCasts Webinar Social Media

Monitoring what matters: Social listening post 2020


By The Drum, Editorial

May 22, 2020 | 3 min read

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Now, more than ever, brands need to understand what moves their customers - and traditional market research simply lacks the dynamism to keep up with a world perpetually in flux.


In this webinar, Meltwater and The Drum dive into the state of social listening and audience research

In this webinar taking place on 5 June at 2pm BST/ 9am EST, Meltwater and The Drum dive into the state of social listening and audience research, showcasing how client Agatha Christie uses media intelligence to craft a content marketing strategy that captivates. There will also be a live Q&A straight after the webinar so that you have a chance to ask our speakers questions about the topic.

Join us and learn what real customer centricity looks like today.


Sarah Thrift, digital marketing manager, Agatha Christie Ltd

Anand Narayanan, head - digital marketing and innovations, brand communications, Panasonic

Wesley Mathew, Head of Marketing, Meltwater: UKI

plus one more special guest


Chris Sutcliffe, editor, The Drum Network

The live webinar will explore:

The benefits of social listening over traditional market research

How to use social listening to inform content strategy

How to spot brand opportunities and capitalise on social trends

How to measure campaign impact with real time data

How to combine social listening & audience insights for better buyer personas

To join this session, register here.

DrumCasts Webinar Social Media

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Meltwater is a software as a service company that develops and markets media monitoring and business intelligence software.  

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