Chip Shop Awards finalists revealed – see how creatives tackled 2020's biggest issues

Covid-19, Trump, climate change, Australian Bushfires: The Chip Shop Awards 2020 finalists

Even in the toughest times, you can always rely on The Chip Shop Awards – the event that celebrates topical advertising that hasn't run but should – to provide some light relief.

Each year without fail, the awards are inundated with a mixture of risky, extreme and downright ingenious entries from the creative community. A rebel with a cause, the Chip Shops offer a platform for creatives with no rules and no limits, meaning the possibilities are endless.

And today, we can reveal which creatives have been shortlisted for this year's awards after they tackled topics ranging from the Covid-19 crisis to Donald Trump, global warming, British politics, royalty and the Australian bushfires.

“It was a joy to judge the Chip Shop Awards – the most fun I’ve had on Zoom so far,” said chair of the 2020 jury, Ben Golik, chief creative officer, M&C Saatchi.

“A great gang of judges and some truly brilliant work to sift through. Naturally, lots of people riffing on sweaty Royals, tributes to Aussie bushfires and no escaping the spectre of Covid. But also, some quieter gems doing their own smart thing, which was often far more interesting. Plenty of worthy winners, and as always, a bunch of work that should have run for real.”

With the current Covid-19 situation, this means that The Drum won’t be hosting its usual party in one of London’s quirky clubs, so we’re sharing the exciting news in a variety of ways via our digital channels with all our nominees and winners.

For updates on our winners plans, keep an eye on the awards website.

See a selection of this year's entries and the full list of nominees below:

Nominee: Best Vandalism of an Existing Ad

Nominee: Best Fake News

Nominee: Best Food and Drink

Nominee: Best Stunt or Experience

Nominee: Best Use of Ambient

Nominee: Best Political

Best Vandalism of an Existing Ad

  • Don't be Shy for Corona Extra
  • London College of Communication for Just have a fucking banana!

Best Use of Honesty

  • Blackbridge Communications for RedBull
  • Devika Dalal / Art Director for Cards Against Humanity
  • Dragon Rouge for Extinction Rebellion
  • Leli and Coco for Coca Cola
  • M&C Saatchi for Carex
  • Olly Cooper for Amnesty International
  • Sparklemotion for Adobe
  • Taran Blyth for Centers for Disease Control and Prevention

Best Award Entry Title

  • James and Jaalá Creative for Sharpie
  • Keko London for D&AD
  • Stein IAS for Everyone in the world

Best Use of Celebrity

  • 1000heads for Shutterstock
  • Miami Ad School, Mumbai for Spotify
  • Pace Communications for Heinz
  • Splash Worldwide for The Humane Society
  • Stein IAS for The General Public
  • Volcanum Creative Lab for Loctite
  • Yoyo for Maybelline

Best Retail

  • 1000heads for Gillette
  • Brand & Deliver for Cushelle
  • Dragos Giol for Crisis & Sainsbury's
  • Ignis for Amazon
  • Keakie for Ann Summers
  • M&C Saatchi for Dreams Beds
  • Miami Ad School San Francisco- Hatem El Akad for North Face
  • Paul Targett, Freelance for Durex

Best Leisure

  • Keakie for Princess Cruises
  • Parkrun for Parkhouse
  • Stein IAS for Spotify
  • Swissgetaway for Train Face

Best Professional Service

  • 1000heads for Shutterstock
  • Ellie Chew/Copywriter for Zoopla
  • Phantom for OVO Energy
  • Parkhouse for Deliverloo
  • Spring for Knot your ordinary floor spring

Best Charity

  • 1000heads for Manscaped
  • 1000heads for Veet
  • Creative Triangle for Shelter
  • Dragos Giol for Crisis & Sainsbury's
  • Creative Sponge for Mind
  • KWT Global for Cushelle
  • On Agency for ActionAid
  • Pencil Studio Ltd for Greenpeace
  • Sparklemotion for Unicef
  • Tommy Mason for Childline x Crayola
  • Parkrun for Parkhouse

Best Food and Drink

  • BBDO for McDonalds
  • Helena & Lois for Guinness
  • Jordan Chavaglia-Platt for Corona beer
  • Ogilvy Health for Deliveroo
  • Phantom for Royal Dansk
  • Ogilvy Health for Heinz Baked Beans
  • Ogilvy Health for Vurger
  • Paul Shinnors – Freelance for Oasis
  • Phantom for Heinz Ketchup
  • Spoon for Snickers

Best Health

  • Bray Leino for Google
  • Brand & Deliver for NHS
  • Citizen Communication for Pantone
  • Dragos Giol for Xanax
  • Katie Lydia for Barbie
  • Khurram Hussain-Freelance for Durex
  • Leeds Arts University - Selina Smyllie for Durex
  • Miami Ad School - Ashutosh Thakkar for Durex
  • Miami Ad School Europe - Rasesh Patkar for Durex
  • Pink Green + Write For Me for NHS
  • RizkMcCay for Durex
  • Sam Collins & Ivan Stanojevic - School of Communication Arts for Specsavers

Best Education

  • Ideas and That Ltd for Department for Education
  • University of seoul for Google
  • Ogilvy Health for Where's Wally?
  • Milestone Creative for University of Hertfordshire
  • Sophie Bendixen for Telmore
  • Stein IAS for Duplo

Best Transport

  • Dragon Rouge for Transport For London
  • Dragos Giol for Transport for London
  • Dragos Giol for TfL
  • Dragos Giol for Michelin
  • Ivo & Tom for Uber
  • Ogilvy Health for BMW Mini
  • Parkhouse for TFL

Best Use of Ambient

  • Alice and Lara for Camden Council
  • Dragos Giol for TfL
  • Miami Ad School - Seine Kongruangkit for Netflix
  • Stein IAS for London Dungeon
  • Stein IAS for Armitage Shanks
  • It's either this or the sink

Best Press

  • Chelly Brown and Michael Evans for Bulldog Skincare
  • Citizen Communication for Unicef
  • Dragos Giol for Xanax
  • Dragos Giol for Michelin
  • Mere Mortals for Planet Earth
  • MMurray-Cox for Spotify
  • Tribal DDB London for Nivea

Best Digital

  • Bray Leino for Google
  • Miami Ad School Hamburg for Durex
  • Miami Ad School, Mumbai for Amazon Echo Dot For Kids
  • Miami Ad School san Francisco for Spotify
  • School of Communication Arts 2.0 for Think! and EA
  • SOL Academy for Airbnb
  • SOL Academy for Facebook
  • SOL Academy for Google
  • SOL Academy for Spotify
  • Stein IAS for Strava and MacDonalds

Best Stunt or Experience

  • Miami Ad School San Francisco for North Face
  • Miami Ad School San Francisco for Martini
  • Miami Ad School San Francisco for +Peace
  • Miami Ad School San Francisco for Run The World
  • Miami Ad School San Francisco for GiffGaff
  • N'fellows for HBO Nordic
  • Ogilvy Health for Transport for London
  • Stein IAS for Philips Sonicare
  • Stein IAS for Rolex
  • University for the Creative Arts for Hellmann's

Best Social

  • Miami Ad School Hamburg - Shadab Wajih for LinkedIn
  • SOL Academy for FedEx
  • Sparklemotion for Unicef

Best Video

  • International Women's Day at FICO
  • Helena & Lois for Guinness
  • Sparklemotionfor Adobe

Best Outdoor

  • Dragos Giol for WWF
  • Phantom for Nurofen
  • Rod Broomfield Creative Limited for Vans
  • Sparklemotion for WWF
  • The Digital Fairy for Oatly
  • Tribal DDB London for Neilson

Best Corporate Identity

  • Beautiful Normal for Coronaglobal. One planet, totally connected.
  • James and Jaalá Creative for Smart (automotive)
  • Mere Mortals for Planet Earth
  • Pace Communications for Nestlé
  • Stein IAS for Homebase
  • Teamspirit for GoalsFirst

Best Ad Without a Headline

  • Brand & Deliver for Sure
  • Dragos Giol for WWF
  • Ellie Daghlian and Elisa Czerwenka - School of Communication Arts for Wireless Charging
  • Ogilvy Health for Google
  • Stein IAS for Sure
  • Stein IAS for Stock-Piles
  • The Unloved for Tipp-Ex

Ad Most Likely to Start World War 3

  • Kepinski Lillefod for Copenhell
  • Miami Ad School San Francisco - Hatem El Akad for +Peace
  • Stein IAS for Guinness

Best Ad Which Really Should Run (That Hasn't)

  • BBOE Creative (Beatrice Bara & Oly Evans) for Coca-Cola
  • Chelly Brown and Michael Evans for Krispy Kreme
  • Dragos Giol for Crisis & Sainsbury's
  • Fall off the Wall for Apple
  • James Cooke for Durex
  • KWT Global for Cushelle
  • Ogilvy Health for Heinz Baked Beans
  • Green Beans
  • School of Communication Arts 2.0 - Joe Ribton for British Airways

Best Political

  • Bright Blue Day for Various Charities
  • Don't Panic London for Stick It To The Man
  • Miami Ad School Hamburg - Jane Jin for Monotype
  • Miami Ad School San Francisco - Hatem El Akad for Martini
  • Taran Blyth for Centers for Disease Control and Prevention
  • Miami Ad School San Francisco- Hatem El Akad for GiffGaff
  • SOL Academy for Facebook

Best Ad Without a Visual

  • Khurram Hussain-Freelance for Durex
  • STV Creative for Organ Donation Scotland

Best Ad from the Future

  • Citizen Communication for Amazon Echo
  • Cygnus Ltd for ITV
  • Rachael Simoes and Munraj Singh Chawla - School of Communication Arts for Just for Them
  • Sam Collins & Ivan Stanojevic - School of Communication Arts for Minimum Distance
  • University of Gloucestershire - Ellie Skidmore for UNiDAYS

Best Shop Window Post Card

  • Alex Sim for Flying lessons
  • OMD EMEA for NHS
  • Stack for NHS
  • Scarlet Pughe & Chloe Gray - School of Communication Arts for Math tutor
  • Shane Hanton for We don't give Edam
  • Stein IAS for Netflix
  • TCC for Tim's Tints
  • TCC for NHS
  • The Unloved for Tennis Club

Best Fake News

  • Don't Be Shy for Huawei
  • SOL Academy for The New York Times

Best Use of Bad Taste

  • 1000heads for UEFA
  • Dragon Rouge for Canesten
  • Georgia Inerfield and Ryan Cole for Brewdog
  • Joshua Bygrave and Ben Sherman for An ad for gammon
  • James and Jaalá Creative for Sharpie
  • Kiara Hambali and Cheryl Ong - Leeds Arts University for Pledge
  • Rohit Tharakan / Copywriter for Marlboro
  • The Copy Docs for Prostate Cancer UK

Best Parody

  • Emma Harris, Tribal London for Saint Agur
  • Danielle Ashby & Max Simmonds for Election Box
  • Drum for Spotify
  • Katie Burrell & Tommy Currant-Jones - School of Communication Arts for Soap is power
  • Leli and Coco for Coca Cola
  • Right our wrongs
  • Murray-Cox for Spotify
  • Leeds Arts University - Emily Anderson and Phoebe Ruia for McDonalds
  • OMD EMEA for Expedia
  • Shane Hanton for National Lottery + Prostate Cancer UK
  • Tom Genower for Musicians Union
  • Will and Ben for Floradix

You can check out the finalists work right here.

It should be assumed The Chip Shop Award entries do not reflect the views, policies or strategies of any organisation living or dead. It has mostly been created without the knowledge of those the work purports to either promote or parody.

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