The impact of fake news and the distribution of misinformation has had unprecedented repercussions during this pandemic, endangering the lives of those who read – and believe –the false headlines about Covid-19 cures and beyond.
So how can brands acclimatise to these uncertain times and ensure that their consumers are receiving the information they’re after?
Yext managing director John Buss at the Digital Transformation Festival talked to The Drum co-founder and editor-in-chief Gordon Young to talk about these issues.
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