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Digital Transformation Festival Search Marketing

Flattening the fake news curve: tips for brands to help optimise search

By Olivia Atkins, Writer

May 14, 2020 | 2 min read

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The impact of fake news and the distribution of misinformation has had unprecedented repercussions during this pandemic, endangering the lives of those who read – and believe –the false headlines about Covid-19 cures and beyond.

Flattening the misinformation curve

The impact of fake news and the distribution of misinformation has had unprecedented repercussions

So how can brands acclimatise to these uncertain times and ensure that their consumers are receiving the information they’re after?

Yext managing director John Buss at the Digital Transformation Festival talked to The Drum co-founder and editor-in-chief Gordon Young to talk about these issues.

Want to know more? Click here to watch this video

Digital Transformation Festival Search Marketing

Content created with:

Yext

Leading brands into the future of search.

There’s a paradigm shift going on in the world of search from chaotic results to verified answers. With the rise...

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