The Chip Shop Awards is the world's only celebration of advertising with no rules and is open to the world's top creatives and emerging talent alike.
With the judging for the 2020 installment imminent, we're once again chatting to one of this year's entrants to hear about the inspiration behind their idea.
Joining us for this episode of Chip Shop Chat is Ogilvy Health account manager Chelsey Toms, who gives us the background to 'Wally's Last Adventure'.
The idea is to take the world-famous character of Wally and place him on a double-page spread to highlight the impact of global warming.
Toms says: "If you picture a child going through a Where's Wally book, searching for Wally and going through the illustrations, as they go through each page they start to see the effects of climate change and then they are hit with a page which is out entry which would be really stark where the ice caps and melted, sea levels have risen and there is no more Wally; that sounds dramatic but it's meant to shock."
The image is not meant to terrify children, she adds, but to shock through the layout of the barren page which stands in stark contrast to the crowded pages they will have seen earlier in the book.
It would include a message on the page which would read: "Wally couldn't save his world but we can save ours." This would serve as a message to future generations on understanding the effects of climate change, an issue they will have to tackle.
The entry is one of hundreds put forward to this year's Chip Shop Awards, the winners of which will be announced online later this summer. You can see more entries into the awards and hear from those behind the work in some of the other interviews carried out in the Chip Shop Chat series below.