Creativity

Wistful Ryan Reynolds urges Aviation Gin fans to quench thirst for bars at home

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By Imogen Watson | Senior reporter

May 7, 2020 | 3 min read

Marking his second appearance this week, Ryan Reynolds is back once again to remind people to drink Aviation Gin, from the safety of their homes.

With bars and pubs across the world shut amid the global pandemic, Aviation Gin's latest campaign gets nostalgic for the simple pleasure of going out.

Aviation Gin - Memories

“Remember that simple pleasure of going out,” asks Reynolds coolly, as a man makes his way to the bar. “That first sip would make it seem that anything, and anyone, was possible.”

Keen to remind people to continue responsible social distancing, the spot highlights that thanks to delivery services bringing Aviation Gin direct to consumers doors, the “anything is possible” feeling is now available from the comfort of their homes.

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With bars closed, Reynolds and Aviation Gin has pledged to support the hospitality industry by extending the #TipYourBartenders campaign through to 31 May.

Initially launched on mid-March, the initiative will donate a 30% tip, for every bottle of Aviation Gin delivered through its major online delivery partners to the United States Bartender’s Guild. The initiative is live across the US, Canada and UK.

From movie star to businessman, Ryan Reynolds has knack for inserting dry humour into Aviation Gin ads.

Back in February, used his wry wit in a story about Arlene - a leap year baby enjoying her first legal drink at the age of 84.

And quick to respond to the brand-crushing Peloton ad, Aviation Gin enlisted Monica Ruiz - the central character of the infamous Christmas ad - to down glasses of gin martinis.

And twisting an ad in on itself, last August Reynolds starred in a humourous Aviation Gin spot, where he reeled off failed slogans that had failed to make the cut.

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