Just Eat’s jingle has been given the Snoop Dogg treatment, as the delivery service continues its pivot away from a focus on convenience to an emphasis on delivering joy.
Billed as ‘this year’s biggest collaboration,’ the spot sees the rapper working hard on jazzing up Just Eat’s latest jingle – doggystyle.
With the full track dropping 8 May, Just Eat has released a teaser of what's to come.
“It was a great track, it had its run, it did a great job… but it needed to upgrade,” a regally dressed Snoop Dogg coolly tells the camera. ”That’s why they brought me in, you know. To put some spice on it.”
Created by McCann London, with social strategy and creative managed by Byte London, the global campaign is devised to reiterate Just Eat's brand message – that it isn't a traditional weekend takeaway treat, but for all food delivery occasions.
The global campaign will launch in seven markets and run from May, for a year in every territory, across TV, out-of-home (OOH), digital OOH, social and radio.
The video assets were produced by Riff Raff Films, while UM led on media.
The campaign is the next chapter of its global brand platform ‘Did Somebody Say Just Eat?’ created by McCann, which picked up the newly-unified creative account back in 2018.
The fresh tagline in the UK marked a departure from the output of Karmarama which worked for three years on the UK account, focusing on the 'magical world' of Just Eat’s food delivery service, relaying the app’s scale and ease of use for Brits.
The campaign arrives during a particularly busy period in Just Eat’s 19-year history.
In the UK alone, the company has enjoyed a surge of 3,000 new partners since the coronavirus outbreak forced food joints to close doors to diners.