Paragon Customer Communications, Zeal Creative and SO Marketing have snapped up the Grand Prix awards at The Drum Recommended Awards 2020.
Brands including Holland & Barrett, Hyundai UK, DreamWorks, Coca-Cola, The Co-op, Kellogg's, the Hilton, Warburtons, Nestlé and more submitted their views on a cross-section of the industry’s marketing services providers.
The under 40 staff category included the likes of Storm, Velo Marketing and Brazil Street, all of which took home awards. However, the Grand Prix gong was awarded to SO Marketing.
On why they rated SO Marketing, client Just Horse Riders, said that: "They have certainly helped improve our business. I don't think we would be in the position now if it wasn't for their help and care. That's the difference – they actually care about the client and their business which for me is very rare these days!"
Zeal Creative scooped up the Grand Prix for an agency with 40-99 staff members. while Paragon Customer Communications triumphed in the 100+ staff category.
One why they love working with Zeal Creative, Arla Foods said: "No matter what the job or the scope of the project Zeal tackle it head on. They utilise the experts they have in-house from creative, strategy and design to execute best-in-class campaigns. No job is ever too big for Zeal and they go above and beyond to deliver to brief, always putting your brand at the heart of what they do.
"The team are a fantastic asset to Zeal and are warm, friendly and most importantly make my job easy and fun to do. Zeal are not afraid to challenge the boundaries to ensure the best results and will at times challenge me to make sure we deliver what our consumers need which is what you need from your agency."
Forever Beta were awarded in the 40-99 – Creativity/Innovation category. Publishing client Wiley explained how the agency's smart, innovative and creative team applies strong strategic insight to every brief. "Their unpretentious, get -things-done approach sets them apart from other agencies we have worked with and will keep us coming back."
For the 100+ Effectiveness award, Space and Time Media reigned supreme. Their client Avant Homes Group told how indispensable a the agency is to the business.
"They are constantly evolving and keeping us on our toes, always developing better ways of reporting, analysing and testing. They have played a huge part in the success and growth of our business. Space and Time are trustworthy, reliable, professional and at the top of their game."
At a time where brands and agencies are turning to each other more than ever, The Drum is shifting its awards to share positive news and highlight the agencies that come recommended by their own clients.
Cat Hartland, head of The Drum Recommends said: "I’ve always admired the uniqueness of The Drum Recommends Awards, where the judging panel is formed from the most credible of sources – real clients. It's valuable for brands who want to find the right types of trusted agencies to work with in future, based on how they’re delivering for their brand peers. I’m looking forward to toasting all the finalists and winners at the virtual party!”
These awards are based strictly on clients' ratings of agency partners.
Each year The Drum Recommends uses ratings from its database to identify which agencies are the highest-rated by clients and recognises those best-in-class agencies via its awards. Agencies can only win through the high regard of their clients, demonstrated by ratings on recommendedagencies.com.
The full list of winning agencies in the large, medium and small categories can be found on The Drum Recommended Awards website.