Trivento is a bold wine brand for those with a bold adventurous spirit and a taste for self discovery. With the rapid growing success of Trivento’s wines in 2019 (the brand saw 53% value growth*), Trivento had an ambition to create a distinctively bold brand campaign that would continue to drive awareness and engagement throughout 2020 and beyond.
Aligned with their partnership with the Discovery Channel, Trivento engaged Brave Spark to deliver a TVC and digital ad campaign that would encourage consumers to share and celebrate ‘Real Life Bold Discoveries’ in their everyday lives.
By encouraging consumers to discover something for themselves, about themselves, Trivento wanted to deepen their emotional connection with consumers as well as foster a collective sense of belonging amongst them.
Curating a tapestry of 'Bold Discoveries'
A 'Bold Discovery' means taking a step into the unknown so it can mean different things to different people. From learning a new skill to an adventure into the wild, discoveries unite us.
To showcase the intimate and personal nature of everyday discoveries, Brave Spark created a TVC and series of idents featuring a rich tapestry of discoveries told by the target audience caught in moments of discovery. All stories are grounded in reality, showcasing real people chasing their own personal goals.
To kick start the campaign, Brave Spark also supported Trivento with the launch of an online social competition encouraging people to share their own personal ‘Bold Discovery’ for a chance to have their story made into a short film and to win a trip to Argentina, the home of Trivento.
Brave Spark’s latest work with Trivento firmly establishes them as a wine brand that encourage everyday people to discover ways to step outside their comfort zone. It's a brilliant reminder that we all have what it takes to step into the unknown, no matter how big or small.
Preety Johl, marketing manager at Concha y Toro, said: “We wanted to celebrate people’s discoveries and boldness, whether big or small, and encourage them to share their experiences with others, capturing eight examples across a diverse group of people and their discoveries, which reflect the much wider audience group.”
*Nielsen, Total Market, value 52 weeks to 21.3.20