BBC newsreaders and presenters have joined forces in a spot that reminds the nation's viewers that, one day, the Covid-19 pandemic will be over.
The ad is part of the BBC’s ongoing 'Bringing Us Closer' campaign – which so far has included other short films narrated by Idris Elba, Stephen Graham and Vicky McClure.
Made by BBC Creative, the spot will play out across the BBC’s network television channels and features on-air BBC News talent from across TV and radio filming from their studios, homes, and on-location. Appearances include BBC News political editor Laura Kuenssberg, Question Time presenter Fiona Bruce, BBC Breakfast host Dan Walker, Radio 4 Presenter and BBC News Scotland editor Sarah Smith and Radio 2’s Tina Daheley.
A host of BBC newsreaders were also featured including Huw Edwards, Clive Myrie, Sophie Raworth as well as BBC disability correspondent Nikki Fox and BBC Wales’ Jennifer Jones.
Since the outbreak of Covid-19, many of the UK's major broadcasters have taken the opportunity to remind the public that they can be relied upon as a source of reassurance and information throughout the pandemic.
While channels such as ITV and Channel 4 took a more lighthearted approach to their public service announcements, the BBC's focus has been to "establish [its] place in creating social cohesion and a sense of community", Helen Rhodes, BBC Creative's executive creative director told The Drum.