Thailand’s national carrier Thai Airways is handing out up to three million free miles to its members in its latest ad campaign, but with a caveat – they have to stay at home.
The campaign, created by Wunderman Thompson, wants to encourage the airline members to stay at home during the coronavirus pandemic (Covid-19). At the same time, the airline hopes they will take the downtime to plan for their travel beyond Covid-19.
To be a part of the campaign, members with active frequent flyer membership (Royal Orchid Plus) with Thai Airways need to download the Stay Home Miles Exchange app on their device. The app uses geolocation technology to determine if the user stays home.
As the airline industry has been hit hard by Covid-19, Thai Airways hopes this campaign will help it remain relevant and do its part to prevent the spread of the virus.
“Thai Airways wishes to stand by the side of all the people in Thailand during this difficult time by urging them to practice social distancing at home to stop infection for the nation, and also allow all citizens to collect mileage points to use after the crisis ends,” said Wiwat Piyawiroj, the executive vice president of commercial at Thai Airways."