Big Issue campaign highlights the impact of coronavirus on street vendors
The Big Issue has launched a social creative campaign, #TheBigMissYou, to support its appeal to customers during the ongoing coronavirus pandemic.
Due to the outbreak of the virus, the weekly magazine previously took the decision to protect the safety of its network of news vendors by asking them to stop selling on the streets of the UK.
#TheBigMissYou campaign aims to show Big Issue readers the difficulties street-vendors are currently facing during the Covid-19 crisis, as many rely on selling the magazine as a legitimate form of income as well as benefiting from the positive social interactions and relationships they build with their regular customers.
The campaign therefore encourages supporters of The Big Issue to subscribe or support the title with a one-off support payment through this crisis so the organisation can be there for those that need them now and in the future.
The Big Issue worked alongside the creative consultancy Fox & Hare to deliver the creative.
Zoe Hayward, group marketing & communications director of The Big Issue, said: “It’s been a real pleasure to work with Fox & Hare, so that new and existing readers are able to keep reading and supporting The Big Issue throughout this incredibly tough time.
“The team has delivered a highly impactful campaign that allows us to demonstrate to our customers how challenging it is for vendors in this crisis and how public support for The Big Issue is critical to secure the future of the magazine and will make a real difference to the lives of our vendors around the country.”
People can support The Big Issue by downloading the app, available on Apple Store and Google Play, for weekly downloads of the magazine at £2.99 a copy or via subscriptions, starting from £32.99 for three months.
Supporters can also subscribe at bigissue.com or make a one-off support payment to help The Big Issue through this period.
Copies of the magazine are also available to buy in selected Sainsbury’s stores and online and from 1,400 McColl’s stores and 2,600 Co- op stores.
50% of net proceeds will go to vendors needing their help. The remaining 50% will enable The Big Issue to continue its vital work with vendors now and in the future.