The Drum Marketing Awards USA 2020 finalists: including Taco Bell, Netflix and Bud Light

This year’s judging panel saw experts from brands including Disney, Nutrafo, PepsiCo, Diageo, Johnson & Johnson, Ferrara Candy Company, GSK, Mailchimp, Expedia, IBM, Apple, HP, BMW and Coty finalize the shortlist.

In light of the ongoing Covid-19 pandemic, The Drum Awards is reviewing the ceremony which was due to take place on 17 June. For updates and developments on this please keep an eye on the awards website.

Full list of nominees below:

Marketer of the Year

• Adam Ritchie, Adam Ritchie Brand Direction
• Alicia Tillman for SAP
• Brad Minor for Pandora
• Rachel Ferdinando, Frito-Lay
• Siddharth Taparia , SAP

Marketing Agency of the Year

• BEN
• Brainlabs
• Jellyfish
• Kovert Creative
• PMG
• Scrum50
• Starcom USA
• Zest Design London

Rising Star of the Year

• Emily Halperin, Braze
• Erin Hess, Wilson Dow Group
• Kacie Melton, Merkle Inc.
• Nada Khan, Heat + Deloitte Digital

New Product or Service Launch

• eFive – Fail Fast or Simply Succeed for Curion
• Electronic Arts and BEN: The Launch of "Apex Legends"
• Financial Times for CFA Institute
• Manifest New York for Hot Octopuss
• PMG, Zambezi, Haworth Marketing & Media for Beats by Dre
• Stein IAS for SafeTug 360⁰ Experience
• Stein IAS for Trelleborg Marine & Infrastructure

Rebrand/Relaunch

• Acoustic for Acoustic Marketing Cloud
• Goodby Silverstein & Partners for HP
• Just Media for Cloudera
• Moosylvania for E&J Brandy
• Moosylvania for New Amsterdam Vodka
• Rakuten
• The Launch of Poly
• Zest Design London for Automobili Lamborghini

Cause Related

• Badger & Winters for Olay
• Barbarian for Ad Council & AdoptUSKids
• Goodby Silverstein & Partners for Daughters of the Evolution
• Harry’s for “Shave with Pride” Campaign
• Marcus Thomas LLC for Cuyahoga Valley National Park
• Moving Image & Content for Girls Who Code
• PMG for Athleta
• Publicis Sapient for Dove

Long Term Strategy

• Brunner for The Home Depot Rental 2019 Regional Campaign Strategy

Advertising Strategy

• Exverus Media, Smith Brothers for Premier Protein
• Goodby Silverstein & Partners for Xfinity
• WeTransfer

Digital Strategy

• Brunner for Zep
• Havas Media for TD Ameritrade
• Merkle Inc. for Driving More, Cheaper In-Store Visits Using Automation & Ad Format Diversification
• Net Conversion for Nassau Paradise Island Promotion Board
• Publicis Sapient for The Nature Conservancy
• Rakuten Racks Up Success in Re-brand
• January Digital

Brand Content Strategy

• Brunner for The Home Depot Rental
• ForwardPMX for Bassett Furniture
• Havas Media for K-Y
• Havas Media for TD Ameritrade
• Rakuten Racks Up Success in Rebrand

PR Strategy

• Adam Ritchie Brand Direction for Life Alive
• Badger & Winters for Raices
• QDOBA Mexican Eats
• United Collective/ROX United, Gallegos United for California Milk Processor Board

Social Media Strategy

• Adam Ritchie Brand Direction for Life Alive
• Crunchyroll Social Ascent for “The Rising of the Shield Hero”
• Madwell for Visible
• Movement Strategy for Netflix
• Moving Image & Content for Girls Who Code
• PMG for Old Navy
• Target 10 for OraQuick In-Home HIV Test by OraSure Technologies
• The Influencer Marketing Factory for Warner Music Group

Media Planning and Buying Strategy

• Acronym for Four Seasons Hotel & Resort
• Exverus Media, Smith Brothers for Premier Protein
• January Digital for anonymous
• Location3 for UFC GYM
• VMLY&R for ANA (All Nippon Airways)

Event/Experiential Strategy

• BRC Imagination Arts for Savannah College of Art & Design (SCAD)
• Dungeons & Dragons for Dungeons & Dragons / Wizards of the Coast
• Iris for Kia, SiriusXM
• Left Field Labs for Cisco
• Live Nation for Revlon
• Macao Government Tourism Office
• United Collective/ROX United, Gallegos United for California Milk processor Board
• United Entertainment Group, Edelman for Taco Bell

Mobile Strategy

• AdColony for Constellation Brands / The Dreaming Tree Wines
• Goodby Silverstein & Partners for Daughters of the Evolution
• Marcus Thomas LLC for Troy-Bilt®
• PMG for Athleta

Sponsorship Strategy

• Atlanta falcons for Bud Light
• Atlanta United FC for Multiple Atlanta United Partners
• Curion's Sponsorship at The Pangborn Symposium Sponsorship Delivers The Full Brand Experience
• Live Nation for Revlon
• Scoop & Spoon for ABUS Security-Center GmbH und Co. KG
• Scoop & Spoon for Creative Artists Agency LLC, Allianz SE, New York Museum of Modern Art

SEO

• Acronym for SAP
• HawkSEM for MileIQ
• Merkle Inc., CFA for CFA Institute
• Stella Rising for anonymous
• Stella Rising for CCRM
• Stella Rising for Petro Home Services

Programmatic

• Exverus Media, Smith Brothers for Premier Protein
• Xaxis for Ad Optimization Strategy from Drab to Fab

Music and Entertainment

• Live Nation for Revlon
• Pandora

B2B

• Bluewolf, an IBM Company
• Fujitsu Americas Inc: Deal-Based Marketing at its best: Influencing the life of 2Mn+ Students in the province of Ontario, Canada
• Iris for PayPal
• Iris for Samsung
• Left Field Labs for Cisco
• MRM//McCann for Panasonic Toughbook
• MRM//McCann for United States Postal Service
• Stein IAS for Trelleborg Marine & Infrastructure
• The Marketing Practice, The Marketing Practice for Xerox

Automotive and Transport

• Acronym for Auto Parts Retailer
• Iris for Bentley Motors
• Strategic ABM
• Zest Design London for Automobili Lamborghini

Finance and Professional

• Havas Media for TD Ameritrade
• ICrossing for City National Bank
• Invesco - Greater Possibilities Together
• Iris USA for Barclays, American Airlines and Mastercard
• Merkle Inc., CFA for CFA Institute
• Havas Media for TD Ameritrade
• Scoop & Spoon for Creative Artists Agency LLC, Allianz SE, New York Museum of Modern Art

Travel and Tourism

• Acronym for Four Seasons Hotel & Resort
• United Entertainment Group, Edelman for Taco Bell
• VMLY&R for ANA (All Nippon Airways)

FMCG

• Stella Rising for TERRA Chips

Government or Public Sector

• MRM//McCann for Panasonic Toughbook
• The Democratic National Committee

Healthcare and Pharma

• Net Conversion for AdventHealth
• Stella Rising for CCRM
• Publicis Health Media

Retail

• Adam Ritchie Brand Direction for Life Alive
• Diversification
• Giant Food Stores LLCNet Conversion for ABC Fine Wine & Spirits
• January Digital
• Live Nation for Revlon
• Merkle Inc. for Driving More, Cheaper In-Store Visits Using Automation & Ad Format
• PMG for Old Navy

Consumer

• Adam Ritchie Brand Direction for Life Alive
• Duncan Channon for InnovAsian
• iCrossing for City National Bank
• Manifest New York for Hot Octopuss

Global Integrated Strategy

• PMG, Zambezi, Haworth Marketing & Media for Beats by Dre

Best Use of Customer Insights

• The Wall Street Journal
• Reputation.com
• Goodby Silverstein & Partners for HP
• Net Conversion for Experience Kissimmee
• DialogTech for DAC and GE Appliances
• Just Media for VIPKid

Best Use of Technology

• Braze, Segment for IBM
• BRC Imagination Arts for Savannah College of Art & Design (SCAD)
• Goodby Silverstein & Partners for Daughters of the Evolution
• Hyperlocology for Morgan Stanley
• inPowered
• Merkle Inc.
• Scoop and Spoon for Red Bull Media House
• Xaxis for Furniture Retailer Ad Optimization Strategy from Drab to Fab

Find out more details regarding the ceremony on The Drum Marketing Awards USA website.