Creative Creative Works Fifa

Maradona, Beckham, Pelé and Zidane join Fifa greats in #WeWillWin tribute


By Imogen Watson, Senior reporter

April 20, 2020 | 3 min read

Shoulder to shoulder with Diego Maradona, David Beckham, Pelé and Zinedine Zidane, 50 of football’s greatest stars have paid tribute to healthcare and other essential workers who are leading the fight against Covid-19.


Created by VMLY&R Portugal for Fifa, #WeWillWin brings together football stars from both the past and present. Filmed individually from lockdown, each applauds those across the globe who are risking their lives to protect those staying at home.

Among those fooballers offering their support to humanity’s heroes are Holger Badstuber, Bhaichung Bhutia, Lucy Bronze, Gianluigi Buffon, Cafu, Fabio Cannavaro, Iker Casillas, Deyna Castellanos, Giorgio Chiellini, Charlyn Corral, El Hadji Diouf, Youri Djorkaeff, Han Duan, Magdalena Eriksson, Samuel Eto'o, Pernille Harder and Javier Hernández.

They are joined by Luis Hernández, Kaká, Carli Lloyd, Diego Maradona, Marta, Vivianne Miedema, Ajara Nchout, Mesut Özil, Norma Palafox, Pavel Pardo, Park Jisung, Pelé, Gerard Piqué, Alexia Putellas, Sergio Ramos, Nicole Reigner, Wendie Renard, Roberto Carlos, James Rodríguez, Ronaldo, Bastian Schweinsteiger, Virginia Torrecilla, Yaya Touré, Marco van Basten, Daniëlle van de Donk, Ivan Vicelich, Arturo Vidal, Javier Zanetti and Zinedine Zidane.

Among the lineup are a number of England legends, including Harry Kane, Michael Owen, Harry Maguire and David Beckham.

The campaign follows a recent uproar over footballer’s wage reductions that came as a result of the sport being suspended during the pandemic.

While a number of Premier League footballers resisted the call to take a 30% pay cut, including Wayne Rooney, Liverpool FC was forced to reverse its decision to place non-playing staff on furlough, following a backlash.

The commotion led Fifa to draw up guidelines for clubs and associations, to deal with complaints and appeals over wage cuts for players.

FIFA: #WeWillWin by VML


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