Idris Elba reads 'Don't Quit' poem over BBC News Covid-19 montage

To broadcast the BBC's integral role as a public service broadcaster in this time of national crisis, BBC Creative has pulled together an evocative montage to say 'together we'll get through.'

A montage of real footage, captured over the course of recent weeks, is accompanied by the voice of Iris Elba reads, who reads Edgar Guest's poem ‘Don’t Quit'.

The clips capture BBC news broadcasts, empty supermarket shelves, deserted streets and personal videos of the NHS frontline, inserted within footage of viral content, including the ‘clap for NHS carers,’ and Llandudno’s rogue goats. Elba reminds viewers that despite all the hardship, “we must not quit” and “together, we’ll get through.”

Discussing the launch of the campaign, Kerris Bright, chief customer officer, BBC said: “At a time when people are apart we wanted to focus on the things which actually, are bringing us together. We hope this BBC film does that, and reinforces the things which connect us in these difficult times.”

Adding to this, Helen Rhodes, executive creative director, BBC Creative said: “This is a time when everyone is pulling together to get through this crisis. We really hope we’ve managed to capture the emotion of that and show the ways in which the BBC is trying to help by using all our resources to keep us connected and bring us closer”.

The film will be shown from today across assorted BBC platforms including TV, Radio, iPlayer and BBC Sounds.

Overall Rating
5/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.